About Nielsen Norman GroupThe philosophy of the Nielsen Norman Group is simple: To help companies enter the age of the consumer, designing human-centered products and services. Human-centered products emphasize user experience over factors like technology, features, or marketing points. "User experience" encompasses all aspects of the end-user's interaction with your company, your services, and your products. Human-centered products meet the exact needs of your customer, without fuss or bother. They are simple and elegant, a joy to own, a joy to use. Your products reflect your overall company strategy and culture. In corporate cultures that emphasize technology, features, marketing points, or your company organization (in the case of websites), user experience is not given priority, and human-centered products will not result. Are your help lines too expensive? The fact that customers need so much help is a sign of poor products. Want a better product? You probably have to reorganize your company and change your product process. Customer-centered, human-centered design requires corporate commitment, and a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design. The results are faster design cycles, customers who are more satisfied and more loyal, and the transition of help lines and service desks from complaint posts and cost centers into positive customer experiences: a chance to interact and renew customer commitment, a chance to increase sales and loyalty. |
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Who We Are |
Nielsen Norman Group is an expert on corporate culture and the human-centered product development process. We help you develop corporate-wide customer-centered product development strategies and processes. | |
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What We Do |
We help you restructure your product process so as to lead to permanent, high-impact changes. Our goal is permanent, effective improvement in products, and for this, it is essential to examine the product process and corporate culture and goals. We help establish processes that guarantee increased quality for all future designs. Even when we provide a design review of a single product or service, the main value is not so much the improvements to specific elements in that design as it is the conceptual insights that you and your staff can apply yourself to future projects. We help you enhance the relationship between your users, your products, and your company. For your company's products to have maximal user experience, you must have high-quality teams of engineers, programmers, marketing groups, manufacturing experts, and user experience experts. We show how all these groups can play equal, supporting roles, how all are essential if the product is to be successful. We help formulate company strategy. Then we will help you execute the appropriate tactics. To this end, we show the role of the user experience community: Ethnographers, behavioral, interaction designers, rapid prototypers, user testers, graphical and industrial designers. These skills are essential ingredients of good products: You must have these experts on your design team. We show you how to use them and we can help you find them. |
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Contact Information |
Nielsen Norman Group (except Don Norman, see below)
Donald A. NormanDon Norman spends half his time in Chicago, so please do not send physical mail intended for him to the company's California address. Dr. Norman may not receive it for several weeks. Instead, please first email ( ), to find Dr. Norman's current mailing address. NN/g Conference ContactsUSA: PR Contact
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