Amy Schade
Director
Amy Schade is a Director at Nielsen Norman Group in the New York office.
She works with clients large and small in a variety of industries such as music, government, banking, publishing, insurance, travel, cars, international organizations, e-commerce and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia. She regularly presents tutorials on user testing, intranet usability, writing for the Web, and email newsletter usability.
Before joining NN/g, Schade worked as an Information Architect at Arc eConsultancy. At Arc, she created and revised site architectures for clients ranging from a family-related content site to a transaction-based sponsorship marketplace. Schade has also held a variety of positions in web production and advertising. She holds a Master's degree from the Interactive Telecommunications Program at New York University and a BA in Communications from the University of Pennsylvania.
She co-authored the following NN/g reports:
- Intranet Usability Guidelines: 614 design guidelines based on user testing of 27 intranets
- Intranet Information Architecture (IA): Analysis of 56 organizations
- Email Newsletter Usability: Based on a series of studies of 228 newsletters with 83 participants in the US, Europe, Asia and Australia
- Site Map Usability: Based on usability studies of 10 site maps
- Flash Accessibility: A companion study to Flash Usability, based on tests with users who are blind or have low vision
She also conducted many of the usability sessions with people with low vision or who are blind and users over the age of 65 for the NN/g reports:
- Beyond ALT Text: Making the Web Easy to Use for Users with Disabilities
- Web Usability for Senior Citizens