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  • Simplicity Wins over Abundance of Choice

    November 22, 2015

    As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

    Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

    November 8, 2015

    Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

    What Spoilers Teach Us About Designing for Different User Tasks

    November 8, 2015

    Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.

    Page Parking: Millennials' Multi-Tab Mania

    November 1, 2015

    Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

    3D Touch on iPhone 6S: Embrace the Force

    November 1, 2015

    The new iOS gesture poses some physical challenges for users. Designers should take advantage of it to enhance the user experience by making pages previewable and supporting quick access to frequently used features.

    Navigation: You Are Here

    October 25, 2015

    You-are-here navigation consists of signs that help orient website visitors as they explore the site. Many websites need stronger location indicators.

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