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  • Video Usability

    November 16, 2014

    Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it.

    Use Specialized Language for Specialized Audiences

    November 16, 2014

    B2B sites and other sites with specialized content that targets professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.

    Time with Users: Set Personal and Company Goals

    November 9, 2014

    To develop UX insights and skills, define how many hours you should spend observing actual user behavior each year. Junior staff need more hours; senior people can get by with fewer annual user-exposure hours.

    Progress Indicators Make a Slow System Less Insufferable

    October 26, 2014

    Wait animations, such as percent-done bars and spinners, inform users of the current working state and make the process more tolerable to the user by reducing uncertainty. Users experience higher satisfaction with a site and are willing to wait longer when the site uses a dynamic progress indicator.

    Social Proof in the User Experience

    October 19, 2014

    People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

    When to Use Which User-Experience Research Methods

    October 12, 2014

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

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