Nielsen Full day training course
Fundamental Guidelines for Web Usability
Top usability principles based on thousands of usability studies conducted worldwide
Understanding people's online behavior gives you insight into designs that work and don't work. Discover the most important guidelines for making your website easier and more enjoyable to use. Then learn to apply these usability principles to design challenges to create products that benefit the business and users.
This course builds a strong knowledge base for attendees who are newer to usability and Web design. For attendees who already work in the field and have some existing knowledge, this course offers the chance to validate your assumptions and get research data to support them.
Topics covered
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Behavioral characteristics of web users
- General behavioral patterns
- How people react to different websites and design elements
- Different user types
- Active vs. passive user participation
- Understand the principles that will help you prioritize your efforts and spend resources more effectively
- Empirical research data from Nielsen Norman Group to support your design decisions and recommendations
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Navigation mechanics
- Guided and exploratory workflows
- Comparison between browsing and searching
- Affordance of interactivity
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Layouts and formats
- Scan patterns
- Scrolling
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Visual presentation
- Communicating with illustrations and graphics
- Getting attention with photographs
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Content usability
- How users read online
- Readability and comprehension
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Building relationships
- Balance user and business goals
- Credibility and loyalty
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Trends and innovation
- Guidelines and standards, and when to break them
- Elements of delightful experiences
Format
This course mainly lecture-based with a few group exercises to reinforce the learned principles and guidelines.
The course also includes:
- Findings from our own usability studies, including eyetracking
- Videos from usability testing of people's behavior in response to a design
- Screenshots of designs that work and don’t work, and why
- Opportunities to ask questions and get answers
Instructors
Hoa Loranger
Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa
Hoa Loranger is Director at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa
Jakob Nielsen
Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob
Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob
Kara Pernice
Kara Pernice is the Managing Director at Nielsen Norman Group. Pernice uniquely combines her 20-plus years of research knowledge with her design experience and business education to help organizations derive interfaces which are usable, useful, and surpass business goals. Pernice is accomplished at evaluating any design situation to determine or craft the most fitting research method, conduct or lead the research, observe and analyze user behavior, and convert this analysis into outstanding design. Pernice has led hundreds of intercontinental research studies, and is expert in many usability methods. Read more about Kara
Kara Pernice is the Managing Director at Nielsen Norman Group. Pernice uniquely combines her 20-plus years of research knowledge with her design experience and business education to help organizations derive interfaces which are usable, useful, and surpass business goals. Pernice is accomplished at evaluating any design situation to determine or craft the most fitting research method, conduct or lead the research, observe and analyze user behavior, and convert this analysis into outstanding design. Pernice has led hundreds of intercontinental research studies, and is expert in many usability methods. Read more about Kara
Kathryn Whitenton
Kathryn Whitenton is a User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the usability and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn
Kathryn Whitenton is a User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the usability and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn