Full day training course

Research Beyond User Testing

Attitudinal and behavioral research methods

There is a vast array of user research methods to choose from, but which method is right for which situation?  Many companies are familiar with usability studies, but how are they best complemented with surveys, ethnographic field studies, A/B testing, interviews, or other methods?  More importantly, which methods will get the most valuable insights at your company?

Today, companies are asking user experience professionals to use design and research at different phases of the development process and answer different types of questions. Given these increased demands, simply responding with “test it in the usability lab” is no longer enough.

Topics covered

  • User experience research landscape
  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • An in-depth look at key methods
    • Interviews
    • Ethnographic field studies
    • Online surveys: Pop-up and email
    • Desirability studies: Qualitative and quantitative
  • An overview of other research methods
    • Usability benchmarking
    • Online user experience assessments
    • Participatory design
    • Focus groups
    • Phone interviews
    • Eyetracking
    • Customer feedback via email
    • Social media mining
    • Card sorting
    • Analytics + AB testing
    • Data analysis for qualitative methods
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Combining with other types of data: When and how
  • Communication techniques for large or small sample sizes

Format

This course is an interactive lecture. Through in-depth exercises, you learn to apply and practice new principles and techniques.
The course also includes:

  • Video highlights
  • Opportunities to ask questions and get answers

Instructor

Christian Rohrer

Christian Rohrer is Vice President and Chief Design Officer in the Consumer Division at McAfee, Inc. In this role, he is responsible for user-centered design efforts across all projects from ideation through delivery and beyond. In addition, he and his team determine processes for best gathering user requirements, own user needs definitions, establish UX success metrics, and make strategy/experience recommendations for getting users to move more effectively through the lifecycle.