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Agenda
Monday, September 22, 2003
Westin Chicago River North Hotel
8am
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Registration & Coffee
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9am
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Welcome and Introductions, Don Norman
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9:30am
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Managing 360 Degrees: Down, Up, and Horizontally
Dan Rosenberg, Oracle Corporation
VP of Research and Development for Usability and Interface Design
How to manage your staff, your peers, your boss, the board, and others, throughout your career.
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10:20am
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Discussion
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11:30am
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Speaking the Language of Business
Tony Temple, IBM Corporation
Vice President, Ease of Use and IBM Fellow
Executives speak an unusual language. Learn to speak fluent executivese in under an hour.
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12:20pm
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Discussion
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12:45pm
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Short Says*
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1pm
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Networking lunch with speakers and advisory board members. Interaction, discussion, and networking.
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2:15pm
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How to Convince Management. Or, Why UE Shouldn't Be Necessary
David Risher, University of Washington Business School
Former Senior Vice President, Platform Services, Amazon.com
Most user experience professionals will be promoted or fired — you can choose. The path to promotion involves becoming a business leader; the path to being fired begins with thinking that usability/user experience is an end in itself.
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3:05pm
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Discussion
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3:30pm
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Short Says*
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3:45pm
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Break, Refreshments Provided
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4:15pm
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Speakers' Panel Discussion, Don Norman moderating
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5:30pm
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Cocktails and Networking
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7pm
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Dinner, Details to Follow
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*Short Says by Forum Members
The schedule has been designed to allow plenty of time for question periods, interaction, and discussion. During the discussion periods, we will ask audience members for more formal "Short Says."
A "Short Say" presentation is a short (3-minute) prepared talk on any topic you believe may interest an audience of UE executives. This is a good chance to bring up your most pressing concerns. No slides: just talk to us.
Moderator Norman will be very fierce at enforcing the time limit — but you can say a lot in 3 minutes if you prepare. Have a passion? A pet peeve? Here's your platform.
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