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    Executive Forum | 2003

Agenda

Monday, September 22, 2003
Westin Chicago River North Hotel

8am
 
   Registration & Coffee
 
9am
 
   Welcome and Introductions, Don Norman
 
9:30am
 
   Managing 360 Degrees: Down, Up, and Horizontally
Dan Rosenberg
, Oracle Corporation
VP of Research and Development for Usability and Interface Design
How to manage your staff, your peers, your boss, the board, and others, throughout your career.
 
10:20am
 
   Discussion
 
11:30am
 
   Speaking the Language of Business
Tony Temple
, IBM Corporation
Vice President, Ease of Use and IBM Fellow
Executives speak an unusual language. Learn to speak fluent executivese in under an hour.
 
12:20pm
 
   Discussion
 
12:45pm
 
   Short Says*
 
1pm
 
   Networking lunch with speakers and advisory board members. Interaction, discussion, and networking.
 
2:15pm
 
   How to Convince Management. Or, Why UE Shouldn't Be Necessary
David Risher
, University of Washington Business School
Former Senior Vice President, Platform Services, Amazon.com
Most user experience professionals will be promoted or fired — you can choose. The path to promotion involves becoming a business leader; the path to being fired begins with thinking that usability/user experience is an end in itself.
 
3:05pm
 
   Discussion
 
3:30pm
 
   Short Says*
 
3:45pm
 
   Break, Refreshments Provided
 
4:15pm
 
   Speakers' Panel Discussion, Don Norman moderating
 
5:30pm
 
   Cocktails and Networking
 
7pm
 
   Dinner, Details to Follow
 

*Short Says by Forum Members

The schedule has been designed to allow plenty of time for question periods, interaction, and discussion. During the discussion periods, we will ask audience members for more formal "Short Says."

A "Short Say" presentation is a short (3-minute) prepared talk on any topic you believe may interest an audience of UE executives. This is a good chance to bring up your most pressing concerns. No slides: just talk to us.

Moderator Norman will be very fierce at enforcing the time limit — but you can say a lot in 3 minutes if you prepare. Have a passion? A pet peeve? Here's your platform.


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