Speaker and Advisory Board Bios

	Dr. Donald A. Norman Co-Founder and Principal, Nielsen Norman Group Professor of Computer Science and Psychology, Northwestern University   Donald A. Norman calls himself a "user advocate." Business Week magazine calls him a "cantankerous visionary" — cantankerous in his quest for excellence. Upside Magazine named him to their "Elite 100" list for 1999. Dr. Norman is cofounder of the Nielsen Norman Group, where he specializes in consumer products and serves as advisor and board member to numerous companies.   Dr. Norman is also professor of Computer Science and Psychology at Northwestern University and professor emeritus of both Cognitive Science and Psychology at the University of California, San Diego, as well as former vice president of the Advanced Technology Group, Apple Computer and an executive at Hewlett Packard. He was president of the Learning Systems division of Unext, a leader in online education. He is a fellow of the Association for Computing Machinery, Human Factors & Ergonomics Society, the American Psychological Society, and the American Academy of Arts and Sciences. He has received an honorary degree from the University of Padua (Italy); the "Lifetime Achievement Award" from SIGCHI, the professional organization for Computer-Human Interaction; the 2002 Mental Health award for contributions to Business from Psychology Today.   Dr. Norman is the author of The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer, a book that Business Week has called "the bible of the post PC thinking." His newest book Emotional Design: Why We Love (or Hate) Everyday Things will be published in January, 2004. His website is www.jnd.org.
	Robert Blaich President, Blaich Associates   Robert Blaich's 50-year career in international design management has encompassed the diverse activities of industrial design, facilities design and corporate communication management.   Before establishing Blaich Associates in 1992, Blaich served as the senior managing director of design for Royal Philips Electronics in the Netherlands, responsible for product design, packaging design, and corporate identity on a global basis, directing 350 designers in 28 international locations. He introduced design management as a strategic tool for integrating design into the production and marketing process and is credited with enhancing the design profession's effectiveness and position within the company. During this period Philips design won over 500 international design awards represented in the permanent collections of the Museum of Modern Art in New York, the Centre George Pompideau in Paris and other museums in Germany, Sweden, Denmark, the Netherlands, Brazil and the United States. Before joining Philips, Blaich served for 15 years as the vice president of Design and Corporate Communications for Herman Miller, Inc., the internationally famous manufacturer of furniture and office systems.   Blaich is a visiting professor and a member of the advisory board of design at the University of Art and Design-Helsinki and a member of the board of overseers at the Institute of Design-Illinois Institute of Technology, vice president of the "Design for the World Association," Barcelona and on the board of the International Design Conference in Aspen (IDCA).
	Tom MacTavish Vice President and Director, Human Interface Laboratory, Motorola   Motorola's Human Interface Laboratory focuses on creating next-generation user experience solutions for Motorola products by applying user centered design principles and appropriate multi-modal interaction technologies including voice dialogue, tactile, vision and intelligent systems.   MacTavish joined Motorola in June 1999, following more than 20 years of research and development experience with NCR Corporation where he rose to the position of vice president and head of that company's Human Interface Technology Center in Atlanta, Georgia. He has master's degrees from the University of Michigan and the University of Iowa, and a bachelor's degree from Central Michigan University.
	Maryam Mohit Vice President of UI & Product Reviews, Amazon.com   Over the past six years Maryam Mohit has been involved in the online customer experience at Amazon.com, including the user interface, usability, consumer research, program management, design, web development, and website feature development. While at Amazon.com, she has led the teams that have built Amazon.com into what has been called the most usable, customer-centric website in the world. This process has included developing Amazon.com's program management discipline, conducting countless product development reviews, refining Amazon's methods of incorporating customer and user feedback into the product development cycle, as well as keeping the passion for customer-centricity and simplicity alive while the company has grown and evolved. After returning from maternity leave, Maryam is focusing mainly on usability. Before joining Amazon.com, Maryam was the executive producer at Pixel Multimedia and the Voyager Company. She earned her B.A. at Brown University.
	Dr. Jakob Nielsen Co-Founder and Principal, Nielsen Norman Group Author and former Distinguished Engineer, Sun Microsystems   Dr. Jakob Nielsen is the founder of the "discount usability engineering" movement that emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as "the world's leading expert on web usability" by U.S. News and World Report and "the next best thing to a true time machine" by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity (2000), which has sold more than a quarter of a million copies in 21 languages. His other books include International User Interfaces (1996), Usability Inspection Methods (1994), Usability Engineering (1993), and Homepage Usability: 50 Websites Deconstructed (2001). Nielsen's Alertbox column on web usability has been published on the Internet since 1995 and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems distinguished engineer. His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute. See his biography page at useit.com for additional biographical information.
	David Risher University of Washington Business School   David Risher teaches at the University of Washington Business School, where he leads classes on e-commerce strategy. Previously he spent five years as senior vice president, Amazon.com, where he managed that company's US retail and worldwide marketing activities. From 1991 through 1996, David held various positions at Microsoft, including founder and general manager of Microsoft Investor and general manager of Microsoft Access. Risher received his BA in Comparative Literature from Princeton University and his MBA from Harvard Business School. He serves on the Board of Directors of Fullplay Media Systems, a leading designer of networked digital media devices, and is a trustee of the Seattle Girls' School. David is the father of two young daughters.
	Dan Rosenberg Vice President of Research and Development for Usability and Interface Design, Oracle Corporation   Daniel Rosenberg is responsible for the UI architecture of Oracle Server, Tools and Applications product lines. His organization at Oracle is also responsible for the development of the Oracle User Interface standards for Java, HTML, and mobile client platforms as well as applied research on advanced user interfaces. He personally led the transformation of Oracle user interfaces first into the GUI world and then through two generations of Internet-hosted releases. Before joining Oracle he held the user interface architect positions at Borland International and Ashton-Tate. Mr. Rosenberg's book, Human Factors in Product Design (Elsevier, 1991), co-authored with William Cushman, was the first book published to formally address the ergonomics of consumer products. His many publications include chapters in the Handbook of Human Computer Interaction (Elsevier, 1988), Coordinating User Interfaces for Consistency with Jakob Nielsen (Academic Press, 1989), and Usability in Practice (Academic Press, 1994), as well as numerous journal and magazine articles. Rosenberg served as one of the founding editors of ACM's NetWorker magazine along with Jakob Nielsen and Don Norman.
	Tony Temple Vice President, Ease of Use and IBM Fellow, IBM Corporation   Tony Temple joined IBM in the United Kingdom as a systems engineer in the Banking Branch, helping major UK financial establishments develop IT solutions. With a growing involvement in development, he moved to IBM's Services organization, producing numerous application solutions. Temple eventually led the rapid development of the first true suite of business tools for Management Information and Decision Support. This offering, named Application System (AS), became IBM's most successful application offering, both as a service and subsequently as a Program Product. Success with AS led to the establishment of the IBM Software Development Laboratory, in Warwick, UK, where Temple served as director. Soon after he also took responsibility for IBM's Dublin Laboratory. During the late 1980s, Temple led the design of IBM's future end user systems, including the definition of User Interface Standards. Most of this design and architecture has been adopted by the computer industry and is heavily reflected in the graphical user interface of today's personal computer system. Temple is the recipient of many IBM awards for innovation and technical achievement. He became a member of the IBM Academy of Technology in 1989 and was appointed an IBM Fellow in 1993. Now as vice president of ease of use, he is influencing the next revolution in end user computing.

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