User Experience 2008
Chicago
Nov 2-7
Amsterdam
Nov 16-21

Full-Day Tutorials

Introduction

No one should be allowed to inflict a design on users without knowing these basics.

  • Fundamental Guidelines for Web Usability
    Jakob Nielsen, Hoa Loranger, & Kara Pernice, Nielsen Norman Group
    Which of the 2,037 documented guidelines are key to achieving great website usability; how you can use first principles to resolve project design challenges.
  • Interaction Design 1 and 2
    Bruce “Tog” Tognazzini, Nielsen Norman Group
    Basic principles of effective interaction design in a two-day workshop. How to apply those principles throughout the product life cycle.
  • User Testing
    Janelle Estes, Nielsen Norman Group
    Powerful usability tests that are fast, cheap, and highly effective-even on the most limited of budgets.
  • The 42-Point Website Check-Up
    Jim Sterne, Consultant
    An extensive task list offers the key to maximizing your website’s efficiency. What to attack first and how your site can work harder and smarter.

Fundamentals

These tutorials focus on broad lessons that will benefit any project.

  • Information Architecture 1: Structure in Context
    Dan Brown, Eight Shapes
    Regain control of chaotic or siloed websites by structuring information based on how it’s used, who uses it, and how it fits into your larger organization.
  • Information Architecture 2: Navigation
    Jen Cardello, Nielsen Norman Group
    Explore navigation components and menu styles, and learn how to make informed navigation design decisions that will ensure user success.
  • Content Usability 1
    John Morkes, Expero Inc.
    The basics of good content, plus writing styles, content organization, graphics, and how to use all of these elements to provide a pleasurable user experience.
  • Content Usability 2
    John Morkes, Expero Inc.
    The latest research on content usability, plus common content challenges and the best techniques and metrics for content evaluation.
  • Rapid Iterative Design
    Hoa Loranger, Nielsen Norman Group
    Paper prototypes and rapid iteration can identify major problems in an interface before you invest enormous effort and money into its development.
  • Interviewing and Survey Techniques
    John Morkes, Expero
    What do users really think? Learn how to effectively design and conduct interviews and surveys, recruit participants, and collect and analyze your data.
  • Qualitative Field Studies: Using Real-World Insights to Inspire User Experience Design
    Christian Rohrer, Experience Design Strategy
    Real-world evidence of customer needs can help you drive product innovation, inspire great user experience design, and ultimately deliver business success.
  • The Persona Lifecycle: Creating Personas from Data
    John Pruitt, Microsoft & Tamara Adlin, adlin, inc.
    Creating personas, step-by-step. How you can tune your persona efforts to your specific organization and project
  • Visual Design Principles for Effective Websites: Can Design and Usability Co-exist?
    Tammy Liran Guy, LivePerson, Inc.
    Balancing aesthetics and usability is possible. Learn key strategies for collaborating with marketers, designers, analysts, and programmers.
  • Web Metrics
    Jim Sterne, Consultant
    Numerous metrics are available to measure site performance. How to choose metrics that best suit your needs.
  • Application Usability 1
    Chris Nodder, Nielsen Norman Group
    Simple interface components can be hard to use. Make it easier by choosing the right elements and understanding how users view them.
  • Application Usability 2
    Chris Nodder, Nielsen Norman Group
    Piece together individual interface components into a usable and coherent user experience based on real-world examples and user-testing results.

Advanced

For professionals with some experience who want to take their skills to the next level.

Specialized Topics

Research on specific design types that offer useful findings and guidelines for practitioners in the target domains.

  • Agile Development and Usability
    Chris Nodder & Melissa Federoff
    Agile development poses unique usability challenges. Learn the best techniques to apply and how to overcome developers’ objections to usability work.
  • Offshore Usability: A Necessary Outcome of Offshore Development
    Jhumkee Iyengar, User In Design
    Knowing the key usability aspects of products developed offshore can help you ensure that your outsourced software offers a quality user experience once it returns home.
  • B2B Usability
    Hoa Loranger, Nielsen Norman Group
    Attract people to your site and turn leads into loyal customers by supporting their purchasing decisions throughout the unique B2B buying process.
  • Intranet Usability 1
    Kara Pernice & Amy Schade, Nielsen Norman Group
    A well-designed intranet’s key characteristics, plus basic usability guidelines. How to set goals, manage content, and contend with corporate culture.
  • Intranet Usability 2
    Kara Pernice & Amy Schade, Nielsen Norman Group
    Typical intranet user behaviors and common intranet elements. How to organize and promote your intranet.
  • Websites that Sell
    Bruce “Tog” Tognazzini, Nielsen Norman Group
    Key website mistakes that drive customers away. Important real-world sales fundamentals and how to apply them to online sales.