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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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San Francisco
New York
Sydney
Edinburgh
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Information Architecture 2: Navigation Design
Garret Goldfield Defining a navigation system can often devolve into an opinionated game of office politics or a mad grab at the technology of the week. To ensure quality, your navigation design should be driven by a user-centered design methodology. The best starting point for defining an effective, efficient, and extensible navigation system is to understand human behavior, the scope of navigation components and styles, your business needs, and your users’ mission-critical tasks. In this seminar, we’ll explore navigation components and menu styles and give you the tools you need to make informed navigation design decisions. What You’ll LearnIn this session, you’ll learn:
Course Outline
FormatThis full-day tutorial includes lecture and exercises. HandoutsCopies of all the presentation slides Who Should AttendAnyone responsible for their organization's website or intranet, whether in user experience, management, or engineering. RelatedSee our companion course: Information Architecture 1. IA1 covers the underlying structure of the site, whereas IA2 covers the presentation of this structure in the user interface. Structure and navigation combine to form an integrated user experience, but they are different concepts and raise different usability issues, which are explored in these two seminars. Instructor
Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group. Previously at Intuit Inc.,
Garrett managed the User-Centered Design (UCD) group for Intuit's Tax Division. At Intuit he focused on incorporating
UCD processes within Intuit's development cycle for TurboTax software and its Web applications. At Nielsen Norman Group,
Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care,
financial, media, telecommunications, education, and nonprofits, as well as highly specialized B2B sites. He has
published works in various journals and proceedings and has presented original research at several conferences, including:
Usability Professionals Association, Institute for International Research, HCI International, the Special Interest Group
on Computer-Human Interaction (SIGCHI), and the Northern California Association for Behavioral Analysis. Garrett co-founded
the San Diego chapter of SIGCHI and held the position of Chair for the organization. Garrett has also consulted on the
User-Centered Design curriculum at National University, San Diego Campus. Prior to working at Intuit, Goldfield worked
at General Electric’s Information Systems Division where he conducted ground-breaking work in the area of
e-commerce interactions for marketplace transactions, and at The Aerospace Corporation where he pioneered standards
for the presentation of HCI telemetry data for Space and Naval Warfare Systems Command. Goldfield's research has focused
on the areas of usability testing, contextual inquiry and ethnographic user studies. In addition he has published and
presented information on cost justification and return on investment for usability practices, brainstorming methodologies,
analysis, and interpretation of qualitative user data.
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