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Interaction Design
- San Francisco: Monday, April 2 - Wednesday, April 4
- Amsterdam: Monday, April 23 - Wednesday, April 25
- Washington D.C.: Monday, May 14 - Wednesday, May 16
Bruce “Tog” Tognazzini
Three-Day Training Course
Spend several days with this world-renowned user interface guru, designer, and writer
as he distills 30 years’ experience with human-computer interaction (HCI) into
straightforward principles, processes, and techniques that guarantee successful designs.
In this course, you will experience through a series of workshops the entire design life cycle,
from initial information gathering through iterative design, testing, and post-release follow-ups.
You will learn how to organize a user-experience group and the proven industry-standard HCI
design process that guarantees a successful result.
Upon completion, you will have learned and understand the basic principles of effective interaction
design and be prepared to apply them immediately in real-world design work.
While you can attend any day of this 3-day immersion course on its own, we strongly recommend you attend all 3 days.
What You’ll Learn
In this session, you’ll learn:
- How to organize for success
- A simple process that not only ensures designs that work on first release, but cuts as much as 50% off time-to-market
- The science of design: Theory and principles to guide you in your every interaction decision
- Every step of the design lifecycle—from initial field study to usability evaluation—which you’ll actually experience as you work with a team to design a new product or service
Course Outline
- Introduction
- Choosing effective organizational structures
- Increasing the power and visibility of HCI and your HCI group
- Individual contributors will learn stress-free ways to “sell” their designs with a
minimum of time and effort so they can devote more time to their work and less to getting people
to accept the value of their work and themselves.
- User-experience managers will learn techniques that will give them the power to influence and
control corporate direction, garnering the power they need to ensure applications and websites
are approachable and productive.
- Applying proven techniques that result in excellent products in record time
- The fast track methodology: Reduce time-to-market by up to 75%
- The counterpoint technique: Avoid chaos while speeding up the process
- The iterative design process: The inner loop of HCI design
- Choosing and engaging an effective project team
- Gathering requirements
- Interviewing clients
- Shadowing workers
- Let’s do it! Interviewing and shadowing workshop
- Information Theory: HCI’s scientific underpinning
- Principles of interaction design: Fundamental rules that lead to successful products
- Constructing an effective design
- Task analysis: Identify “low-hanging fruit” for maximum impact, minimum time to market
- Let’s do it! User scenarios/Personas workshop
- Fast, informal prototyping approaches
- Let’s do it! Paper prototyping workshop
- Fast and cheap usability testing
- Case study: Color or black & white?
- Let’s do it! Usability testing of workshop designs
- Case study: The impossible problem and its rodentiary solution
Format
This tutorial is conducted over 3 full days and encompasses lectures and several in-depth exercises.
Handouts
Copies of the presentation slides
Who Should Attend
This is a one-semester-equivalent starting course with no prerequisites specifically designed for
engineers, graphic designers, software managers, and other professionals who would like to increase their understanding
of or skills in user-centered interaction design.
- Designers:
- Many of us have come to HCI design “through the back door,” often from psychology, graphic design,
or engineering. Whether you are just opening that door or have been here for some time, join the thousands of
designers who have graduated from this grounding course offered by one of the pioneers in the field.
Designers new to the field have found themselves leaving with a solid foundation in theory, practice, and methodology,
with a new-found confidence in their skills and direction. Those who have been around for a while report the course
helped them fill in gaps they often didn’t even realize existed in addition to opening up new vistas.
Many of the best designers out there are already trying to do the right thing, but are not succeeding. This course
not only teaches design, it will teach you how to get companies to accept good design with a minimal amount of
stress and effort.
- Managers & Project Leaders:
- Most software failures can be traced to either improper organization or failed methodology. This is not a
dry academic course. It is based on Tog’s experience in working with dozens of corporations and small
developers, seeing their mistakes and correcting them. Hundreds of managers have been drawn to spending three
days with one of the world’s leading designers, a man who helped develop the now-established HCI
methodologies. Why? Because he will teach you the methods that work, along with techniques that will see your
group gets the power and influence it needs and deserves.
- Engineers:
- Maybe you’ve become interested in HCI design and want to expand your skills, or maybe you’ve
been saddled with responsibility for design as well as coding. Either way, you’ll find this course is
aimed squarely at you. It is heavily biased toward the science of design, with proven techniques and approaches
that take the guesswork—and anxiety—out of design decisions. You’ll come away with a solid
grounding that will give you the confidence, control, and proven methodology you need to attack the most
difficult design problems. Show this next paragraph to your boss:
The best of the best in the computer industry are engineer-designers. Engineers can be quick to learn design,
but design is not engineering. Your investment in giving your engineer the knowledge and tools needed to
succeed will be paid back in full with the first change your newly-minted engineer-designer makes to your site.
This course is given by a world-class designer, former Apple employee #66. Tog started at Apple as an engineer,
so he understands the transition to design. He’s built this course to accomplish that transition to
engineer-designer in the least possible time while providing the best possible outcome.
- All of you who are sick of bad websites:
- We come across bad websites every day. Bookmark this page now, then forward this link every time you come
across bad site design.
Bad websites not only make us all a little crazy, they directly affect our businesses by making people wary
of even trying to buy on the web.
The owners of most bad websites will never hear of this course through normal channels. Instead of JUST YELLING!,
turn frustration into a good deed by sending a link to some needy website today. You’ll feel better for it,
and it just might lead to some good.
Instructor
Bruce “Tog” Tognazzini is the third Principal at Nielsen Norman Group
and a recognized leader in HCI design.
After a successful 15-year career in sales and technical service, he began programming late at
night in his kitchen on one of the first Apple II computers. Within two months, he was selling
applications, and five months later, Steve Jobs saw his work and snatched him up to make him
Apple Computer’s first engineer/designer.
During his 14 years at Apple, he founded the Apple Human Interface Group, published the
first eight editions of the Apple Human Interface Guidelines, and worked with others in the
industry to establish HCI design as a discipline. In later years at Apple, he was Apple’s
Human Interface Evangelist, helping companies, large and small, in their struggles to produce
successful designs.
Following Apple, he became Distinguished Engineer at Sun Microsystems, where he led Starfire.
This visioneering project predicted many aspects of the World Wide Web, and continues to guide
gestural and social interfaces. He was also Chief Designer at Healtheon/WebMD, where he helped
establish WebMD as the premier healthcare website.
A sought-after public speaker and consultant, he has authored or co-authored several books on
HCI including Tog On Interface and Tog On Software Design and
publishes the webzine/blog AskTog.com. Tog has 56 patents
issued in the areas of aviation, eye-tracking, radar information display, GPS, and, of course,
computers. He has been routinely named the most engaging speaker at Nielsen-Norman Group
conferences.
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