Interaction Design
- Chicago: Monday, April 19 - Wednesday, April 21
- London: Sunday, May 16 - Tuesday, May 18
- San Francisco: Monday, June 14 - Wednesday, June 16
- Toronto: Monday, August 9 - Wednesday, August 11
Bruce “Tog” Tognazzini
Three-Day Tutorial
Spend several days with this world-renowned user interface guru, designer, and writer as he
distills 30 years’ experience with human-computer interaction (HCI) into straightforward
principles, processes, and techniques that guarantee successful designs.
You can attend any day of this 3-day immersion course on its own, but we recommend you
attend all 3 days.
In this course, Tog covers—and you will experience through a series of
workshops—the entire design life cycle, from initial information gathering through
iterative design, testing, and post-release follow-ups. Upon completion, participants will
understand the basic principles of effective interaction design and be prepared to apply
them in real-world design work.
What You’ll Learn
In this session, you’ll learn:
- How to organize for success
- A simple process that not only ensures designs that work on “first release,” but cuts as much as 50% off time-to-market
- The science of design: Theory and principles to guide you in your every interaction decision
- Every step of the design lifecycle—from initial field study to usability evaluation—which you’ll actually experience as you work with a team to design a new product or service
Course Outline
- Introduction
- Choosing effective organizational structures
- Increasing the power and visibility of HCI and your HCI group
- The fast track methodology: Reduce time-to-market by up to 75%
- The counterpoint technique: Avoid chaos while speeding up the process
- The iterative design process: The inner loop of HCI design
- Gathering requirements
- Interviewing clients
- Shadowing workers
- Let’s do it! Interviewing and shadowing workshop
- Information Theory: HCI’s scientific underpinning
- Project launch
- How to choose and engage an effective project team
- Principles of interaction design: Simple rules that lead to successful products
- Constructing an effective design
- Task analysis: Identify “low-hanging fruit” for maximum impact, minimum time to market
- Fast, informal prototyping approaches
- Let’s do it! Paper prototyping and user scenarios workshop
- Fast and cheap usability testing
- Case study: Color or black & white?
- Advanced principles of interaction design
- Let’s do it! Usability testing of workshop designs
- Case study: The impossible problem and its rodentiary solution
Format
This tutorial is conducted over 3 full days and encompasses lectures and several in-depth exercises.
Handouts
Copies of the presentation slides
Who Should Attend
This is an ideal course for engineers, graphic designers, software managers, and other professionals who would like to increase their understanding of or skills in user-centered interaction design. This is a basic course; there are no prerequisites.
Instructor
Bruce “Tog” Tognazzini is a Principal at Nielsen Norman Group and a recognized leader in HCI design.
As chief designer at Healtheon/WebMD, he helped establish WebMD as the premier healthcare website. Before that, he was
distinguished engineer for Strategic Technology at Sun, where he led the Starfire project, which predicted the rise of the
World Wide Web. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple’s
Human Interface Evangelist. In 2000, he rejoined his long-time colleagues as a Principal at NN/g. A sought-after public
speaker and consultant, he has published two books, Tog On Interface and Tog On Software Design, both from Addison-Wesley,
as well as the webzine AskTog. Tog has 56 patents issued and additional ones pending
in the areas such as aviation, radar, eye-tracking, flat panel display information presentation, GPS, and portable calendaring.
He was an expert witness on HCI in Lucent Technologies Inc. v. Gateway Inc., 07CV2000, U.S. District Court, Southern
District of California (San Diego) defending Lucent's patent 4,763,356. The jury returned a verdict of $357.7 million
dollars on this patent.
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