From Print to Web
- New York: Tuesday, March 23
- Chicago: Monday, April 19
- London: Friday, May 21
Kara McCain
Full-Day Tutorial
This full-day workshop will help you understand what it takes to move into the digital world,
whether you are making the transition from print to Web or just expanding your business online.
This seminar:
- Illuminates the key differences between print and digital media, helping ensure your website or application will be successful
- Explains what usability entails and how to ensure your audiences can use your content and tools
- Shows how to achieve business goals on the Web while avoiding common design and implementation pitfalls
What You’ll Learn
This session will prepare you to move confidently to the Web,
transitioning your skill set from print design to Web design. It covers the basics of
usability, interaction and interface design, how to work with digital images and typography,
and discusses tools used to transition content from paper to screen.
Course Outline
- Content in print and on screen: the important similarities and differences
- Effective communication, now with efficiency!
- Guidelines for online typography plus emerging technologies that are making Web designers (almost) as happy as print designers
- Using images advantageously
- File optimization for the Web
- RGB vs. CMYK
- Screen resolutions
- Brand, personality, and voice
- Usable content and writing for the Web
- Making your website usable: what all designers need to know
- Who is using your site and what are they doing there?
- Information architecture basics – organizing your content
- How to make your material accessible to everyone
- Web standards and why they matter
- Common user behaviors and what to do about them
- From offline to online design
- Search Engine Optimization (SEO) and why you need it
- The search box: where it goes, why it’s important and current search trends
- Making PDF files into navigable pages
- Should you learn to code?
- Social media: whether, when and how to use it
- Music and video: using them appropriately and effectively
- Flash, CSS, Ruby on Rails, AJAX and other technologies: what they are and when to use them
- Going mobile
Format
This full-day tutorial includes lectures, exercises and plenty of inspiring examples deconstructed to show why they work and where they fail.
Handouts
Copies of the presentation slides
Who Should Attend
Print designers who want to transition to designing for the Web, designers who need to expand their skills, and anyone who wants to move their business online and needs to know where to begin and how to maintain a cohesive user experience across all mediums.
Instructor
Kara McCain is a User Experience Specialist with Nielsen Norman Group. For more than 13 years,
she has been creating innovative brand and user experiences in the search, social media, luxury, hotel, travel,
jewelry, telecommunications, professional sports, e-commerce, government, and food-service industries. Her
expertise has allowed her to develop and implement highly successful Web and print design strategies for
Fortune 500 companies. Before joining Nielsen Norman Group, McCain was a senior visual and interaction designer
for Yahoo!'s Search and Social Media division, working on Yahoo! Answers, Local search, and defining the way
people integrate social media into search. Prior to Yahoo!, she also led the Web design effort for clients such
as Verizon, Pizza Hut, The Ritz-Carlton hotels, the Dallas Stars, Radio City Entertainment and the Zale Diamond
Corporation.
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