Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
All entries due before Thursday, June 27, 2013 June 13, 2013
Jakob Nielsen and Bruce "Tog" Tognazzini discuss potential usability issues that could result from a poorly designed iOS revamp expected to debut on Monday 6/17/2013. June 11, 2013
Nielsen Norman Group was hiring user experience specialists, but the application deadline has now passed. May 5, 2013
Share stories about your career path and experiences in the UX field to help newcomers enter the profession. April 12, 2013
Three principles form a foundation to the graphical user interface: Discoverability, Stability, and Visibility. April 12, 2013
While Apple is doing a bang-up job of catering to buyers, they have a serious disconnect at the point at which the buyer becomes a user. March 11, 2013
Nielsen Norman Group's Bruce Tognazzini and Fitbit's Eric Friedman discuss Apple's potential new project, a smart watch. They speak on Bloomberg Television's "Bloomberg West." February 11, 2013
Our resident futurist, Bruce "Tog" Tognazzini, did an in-depth article revealing what Apple is likely to include in a smartwatch, how it will impact our lives and Apple's fortunes. The world press quickly picked up on it. February 11, 2013
Jakob Nielsen is the 2013 recipient of the Lifetime Achievement Award for Human–Computer Interaction Practice from SIGCHI, the premiere professional society in the HCI field. January 22, 2013
Importance of form factor, size, and weight in choosing a tablet: is 7-inch better or is a full-sized screen worth its weight? January 17, 2013
2013 Intranet Design Annual winners announced January 6, 2013
No More Microsite for Useit.com December 31, 2012
Usability guru Jakob Nielsen says Microsoft’s new OS takes a giant step backward. December 7, 2012
Mr. Nielsen’s bottom line: “If you want a small device, for financial reasons or because you want to carry it in your purse, the smaller Fire is better than the iPad Mini. The 10-inch iPad is probably better than 9-inch Fire, but not by a lot.” December 5, 2012
At Las Vegas Usability Week November 28, 2012
You'll hear from veteran tech columnist Ted Landau, who writes for The Mac Observer and Macworld, usability guru Jakob Nielsen, who has actually put Windows 8 through a series of intense tests with a panel of experienced PC users, and Avram Piltch, the Online Editorial Director of Laptop magazine. November 24, 2012
Jakob Nielsen, perhaps our industry's preeminent web usability expert, investigated Windows 8 and found it lacking. But we developers can mitigate some of the problems... November 21, 2012
After conducting a series of tests on Windows 8 and the Surface RT tablet, user interface guru Jakob Nielsen didn’t hold back when detailing how and where Microsoft has failed with both. November 20, 2012
The 3rd edition Intranet Usability Guidelines are now available. November 19, 2012
Mobile Usability, the new book by Jakob Nielsen and Raluca Budiu, examines how we can create satisfactory user experiences for small devices. This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. October 25, 2012
An expanded version of Don Norman's welcoming address to the "Workshop on Building the National Network for Manufacturing Innovation." October 1, 2012
Don Norman, Principal of Nielsen Norman Group, and John Maeda, now president of the Rhode Island School of Design (RISD) had a public, semi-moderated discussion at a PARC Forum. July 31, 2012
Don Norman was interviewed by Neil Briscoe for an article in IrishTimes.com: Is the love affair about to end? "Are cars as we know them to become a thing of the past?" asks the article. Where is the room for "Driving passion"? The question, Briscoe points out, is whether we can continue to have single people driving around, each in a ton and a half of metal. May 16, 2012
We are conducting the annual intranet design competition to identify the world's 10 best intranets. The top ten winners will be announced in January 2013. The deadline has passed and entries are no longer accepted. March 30, 2012
The cofounder of the Nielsen Norman Group discusses Microsoft's challenges and opportunities with Windows 8, and why it might actually be superior to Android and iOS. March 23, 2012
Steelcase celebrated its 100th anniversary by asking 100 people to write essays about their dreams for the next 100 years. It is an impressive list of people and I am honored to be one of them. My essay, my dream is "the rise of the small." Here is the start: I dream of the power of individuals, whether alone or in small groups, to unleash their creative spirits, their imagination, and their talents to develop a wide range of innovation. February 29, 2012
2012 Intranet Design Annual winners announced January 1, 2012
The biggest mistakes companies make when building their sites and apps? 1. Making it difficult to touch and manipulate....2. Trying to do too much. December 30, 2011
Out with the Old, In with the New: A Conversation with Don Norman & Jon Kolko, mediated by Richard Anderson. The item contains photos, a transcript, and an embedded video of the event. Topics addressed included the nature of and the difference between art and design, whether design should be taught in art schools (such as AAU), Abraham Maslow, usability, what design (or all) education should be like, the problem with "design thinking" courses, the destiny of printed magazines and printed books, aging and ageism, the relationship between HCI and interaction design, Arduino, simplicity, social media, Google, privacy, design research, the context in which design occurs, the Austin Center for Design, solving wicked problems, whether designers make good entrepreneurs, politics, Herb Simon & cybernetics, the strengths & weaknesses of interconnected systems, and how designers should position themselves. December 17, 2011
Jakob Nielsen, cofounder of the Nielsen Norman consulting and research firm, is a widely-respected expert on usability and user interface design who’s not afraid to voice his opinion on what he thinks works -- and what doesn’t. December 2, 2011
One step forward, two steps back. That’s how Don Norman describes today’s gesture-based user interfaces (UIs) for smartphones, tablets and a growing assortment of other devices. August 12, 2011
42 minute radio show recording. May 9, 2011
Jeremy Anwyl, CEO of Edmunds.com, interviews Don Norman while reviewing the new SYNC control system for Ford Motor Company. Summary: The modern car is far too complex, thus creating potential dangerous conditions. Instead of concentrating on the road, the driver controls the entertainment and comfort system: lots of controls, lots of menus, and screens that have to be watched to ensure the right item is selected. May 3, 2011
April 26, 2011
Want magazine interviewed Don Norman in his Palo Alto, California home. February 16, 2011
In 1994, The Voyager Company produced a delightful CD-ROM that included copies of several of Don Norman's books ("Design of Everyday Things," "Things that Make Us Smart," and "Turn Signals Are the Facial Expressions of Automobiles"). As you read the books, if you had a question, you could just click wherever there was a link and Don would pop up, walk on top of the text and illustrate the points being discussed on that page. February 16, 2011
2011 Intranet Design Annual winners announced January 1, 2011
Apple iPad applications are often confusing for users and need more consistent features to be successful, according to Jakob Nielsen, one of the internet’s leading experts in usability. (Short article and video interview.) May 27, 2010
A former Apple vice-president and co-founder (with Jakob Nielsen; see slide 21) of the Nielsen Norman Group, Norman, recently announced his retirement from Northwestern University. But don't count him out just yet. February 1, 2010
Nielsen's views on Web design have made the Internet both useful and easy to use. February 1, 2010
2010 Intranet Design Annual winners announced January 1, 2010
Do you think you're more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his e-mail when he came across a dating-service ad featuring a picture of a bikini-clad woman. He looked at the woman's face and chest once — and then at the surrounding text five times. November 8, 2009
Have a tough time getting anything more complicated than talking done on your cellphone? Small wonder. Researchers at Nielsen Norman Group put people to the test to try to look up everything from movie listings to product reviews on their handsets July 17, 2009
Don Norman's MIT Sloan Management Review paper on waiting lines is finally out: Norman, D. A. (2009). Designing waits that work. MIT Sloan Management Review, 50(4), 23-28. The URL only gives a short excerpt: you have to subscribe (or pay) to get the entire article. July 9, 2009
Few would dispute that Twitter is the hottest social medium around. The microblogging application, which enables anyone with Internet access to issue short public messages—about where to buy the best red-velvet cupcakes or what the latest tally is on swine flu—has enjoyed stunning growth that has made Facebook and MySpace look like yesterday's children. An increasing number of CEOs are employing Twitter to communicate and bond with customers and employees. Nonetheless, it might be time to put some brakes on tweeting, according to Jakob Nielsen. May 8, 2009
Far from fickle, faucets function best when they’re running hot and cold. These modern fixtures prove their mettle by making it oh-so-easy to go with the flow. May 1, 2009
Don Norman's talk from 2003 on "Design and Emotion" (based upon his book "Emotional Design"). March 24, 2009
2009 Intranet Design Annual winners announced January 1, 2009
The future of design could see the divide between able-bodied and disabled people vanish. Don Norman , design Professor at Northwestern University in Illinois, and the author of ''The Design of Future Things,'' is issuing a challenge to designers and engineers across the world: Create things that work for everyone. October 30, 2008
Steven Levy lists The Design of Everyday Things as one of the "10 Great Tech Books" in the IEEE Spectrum., July 2008. August 20, 2008
Web users are getting more ruthless and selfish when they go online, reveals research. The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online. May 24, 2008
Don Norman's talk on User Experience at the Adaptive Path conference on User Experience in 2008. February 6, 2008
Jakob Nielsen was named #17 on the Global Telecoms Business Magazine's list of 100 most influential people in the telecoms industry. January 10, 2008
The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment. January 1, 2008
2008 Intranet Design Annual winners announced January 1, 2008
If anyone knows a thing or two about designing for human-computer interaction, it's Don Norman, professor at Northwestern University, author of The Design of Future Things, and co-founder of the Nielsen Norman Group. November 26, 2007
Google for Jakob Nielsen and you'll often find him described as a "web design guru". He's also the man that some web designers love to hate. In particular, they love to heap abuse on his website - UseIt.com. August 8, 2007
The founder of Apple's Human Interface Group explains why he thinks the iPhone will be a hit—and why Apple is so far ahead of the industry's other "giant noninnovators." June 27, 2007
"Why can't products be simpler?" cries the reviewer in the New York Times, the Wall Street Journal, the local newspaper. "We want simplicity" cry the people befuddled by all the features of their latest whatever. Do they really mean it? No. March 1, 2007
2007 Intranet Design Annual winners announced January 1, 2007
How has the internet changed over the last decade? What do children think about Google, and how could Amazon improve its website? Author on web usability, Jakob Nielsen gives his views on the current state of the internet - and peers into its future. June 1, 2006
2006 Intranet Design Annual winners announced January 2, 2006
2005 Intranet Design Annual winners announced January 2, 2005
Interviews with User Experience World Tour attendees April 6, 2001
In 2000 and 2001, the Nielsen Norman Group traveled to 11 cities around the world holding lectures and seminars about user experience. March 31, 2001
Interviews with User Experience World Tour attendees March 1, 2001
Interviews with User Experience World Tour attendees February 22, 2001
Interviews with User Experience World Tour attendees February 18, 2001
Interviews with User Experience World Tour attendees January 19, 2001
Interviews with User Experience World Tour attendees January 8, 2001
Interviews with User Experience World Tour attendees December 7, 2000
Interviews with User Experience World Tour attendees December 4, 2000
Interviews with User Experience World Tour attendees November 30, 2000
In the Chicago leg of the World Tour, about three hundred people attended the main event. When talking with those attendees, much of the discussion surrounded a particular challenge--what to you do when the decision-makers in your organization influence applications, making them unusable. November 17, 2000
FEED Magazine's interview with User Experience World Tour keynote speakers, Jakob Nielsen, Bruce Tognazzini, Brenda Laurel, and Don Norman. November 17, 2000
Nielsen Norman Group kicked off its 2000/20001 World Tour in New York City this week. Almost 500 people attended the main event on Tuesday, where they asked provocative questions of the four speakers. November 14, 2000