Bruce "Tog" Tognazzini

Principal

Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog."

Consultant

Consulted on interaction design for such companies as:

• 4th Dimension • A.D.A.M. • AA World Services • Adobe • Aldus • Ameritrade • Apple Computer, Inc. • Ashlar • AT&T • Becton-Dickenson • BBC • Boeing • Connections • Enerlogic • General Electric • Generic CAD • Global Perspectives • Gold Disk • Great Plains • Hewlett-Packard • In Control • Inforum • Interactive Software • Intel • Interleaf • International Monetary Fund (IMF) • Intuit • Kaiser Permanente • Kodak • Learningways • Letraset • Lotus • MacMapp • Mapinfo • Mediagenic • Microsoft • Muse • Occam Systems • OCR Systems • On-Technology • OneBigTable • PageMaker • Pastel • Polaroid • Prodigy • Proxima • Saphire Design Systems • Schlumberger • Sculpt 3D • Sensornet • Silicon Beach Software • SPSS • Statoil • Summit Strategies Co. • Symantec Ullyses • Time Arts • TRW • VisiCorp • Wingz • Wordperfect • Xerox

Speaker, Lecturer, and Teacher

Tog is a sought-after speaker. He has delivered keynote addresses at dozens of conferences and conventions around the world, including Siebold, Agenda, and Unix Expo (in America and Europe). Guest lecturer at universities and institutions such as MIT, Stanford, University of California, Moscow State University, University of Zurich, the University of Rome, Centers for Disease Control, Atlanta (CDC), and Georgia Tech (Distinguished Lecturer Series). He has designed and presented tutorials for many organizations and universities, including the UIE User Interface conferences, Computer-Human Interaction Conference of the Association for Computing Machinery, Rice University, and the University of Texas.

Author

He is the author of Tog on Interface and Tog on Software Design, both from Addison Wesley, as well as co-author and contributing author of numerous other books. Tog has also published dozens of papers and articles on computer design.

Video and film producer/writer/director/performer

He has produced short films and experimental videos, including a short film, "Beach Dreams," picked up by Home Box Office in 1978. Appeared on several PBS TV shows and documentaries. Created key clips for opening sequence for "The Computer Chronicles." Wrote and was on-screen performer in "WorldBuilder," the Apple human interface video on Principles of Macintosh Design. Co-authored, -directed, -executive produced Starfire, the 1992 futurist film that predicted the rise of the World Wide Web. Acted as creative consultant and on-screen talent for a 1996 BBC special on user-centered design, "Computing, an Object-Oriented Approach."

Expert Witness

He acted as expert witness on human-computer interaction for Lucent in Lucent Technologies Inc. v. Gateway Inc., 07CV2000, U.S. District Court, Southern District of California (San Diego) defending Lucent's patent 4,763,356. The jury returned a verdict indicating Microsoft had infringed, a verdict later upheld in appeal.

He has also consulted on a number of additional cases involving human-computer interaction, including the Kazaa.com case in January, 2006 (Australian Record Industry Association (ARIA) v. Sharman, et. al., Fed. Ct. of Australia) and the CAD/CAM patent case in Ashlar Inc. v. SDRC and Diehl Graphsoft.

Pilot

Licensed Private Pilot with experience flying Cessna, Piper, Grob, Diamond, and Lockheed aircraft.

Inventor

Tog has 56 patents issued and additional pending in the areas of aviation, radar, eye-tracking, flat panel display information presentation, GPS, portable calendaring, etc. To view currently issued USA patents, click here.

Visit Tog's website: AskTog

Books

Training Course Instructor

Articles