Don Norman


Don Norman is co-founder and principal of Nielsen Norman Group. For more information about him visit  To engage him for consulting or keynote addresses, see

Norman lives several lives:

  • Company advisor and board member;
  • Keynote speaker;
  • Author of books and columns.

Norman's formal education is in Electrical Engineering and Psychology. He has served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST (South Korea). He has also worked in industry as a VP at Apple and an executive at HP and a startup. Today Norman's emphasis is on helping technology companies structure their product lines and business. His major emphasis is design strategy: how designers and design thinking can help drive both incremental and radical innovation within the company.

Norman has retired twice, once from the University of California, San Diego (where he was founder and chair of the department of Cognitive Science) and once from Northwestern University, where he was a professor of Computer Science and Design, co-directing the MMM dual degree program between the School of Engineering and the Kellogg School of Management, a program that gave students both an MBA and engineering degree, with the focus on design and operation.

Visit Don's site for essays, interviews and more: