Web technology allows organizations to move beyond one-size-fits-all interfaces and products — allowing users to define and design their own experiences. Users appreciate custom homepages and web-based design-it-yourself processes. However, our research shows that users often encounter severe usability issues when trying to accomplish customization activities.
This 93-page report offers 46 design guidelines based on our usability research. Discussions and 78 screenshot illustrations supplement our findings.
The report does not cover personalization — where a software system tries to predict individual users' needs automatically. It is solely about designs where users themselves employ features to manually customize or configure the UI or a product.
The information in this report is based on one-on-one usability studies.
In total, 24 participants tested customization features on 7 websites. Users also tested websites with no customization to allow us to compare the user experience among different approaches.
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Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms×