Part of the E-Commerce User Experience Series
This 76-page report summarizes the most-important findings, guidelines, and concepts from the entire e-commerce report series and provides essential information about how people shop online. Behavioral analysis, study metrics, and essential findings are combined to create a complete overview of shopping behavior and best practices. This is the report to read if you (and your boss) don’t have time to read the entire series.
The information in this report is based on two separate rounds of e-commerce studies, including:
Representative users tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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