Nielsen Norman Group
Evidence-Based User Experience Research, Training, and Consulting
Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Part of the E-Commerce User Experience Series
This 76-page report summarizes the most important findings, guidelines, and concepts from the whole report series. You will understand the strategic implications of our findings on how and why people shop online. This is the report to give to your boss if they don’t have time to read the detailed reports.
The information in this report is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
Purchase an individual license if the report or video will only be used by one person.
Customers who choose an individual license are not authorized to share the report or video with anyone else, or post it to any internal or external file server, website, or intranet. Individual License Terms
Purchase a group license if the report or video will be used by multiple people within your organization.
Customers who choose a group license are authorized to post the report or video on internal file servers or intranets and make it available to others within the organization. The group license does not grant permission to make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server. Group License Terms
×Individual License
$45
×Group License
$96
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