Messages, notifications, and alerts sent through social networks and RSS feeds must be relevant, timely, and well-written to be effective. Users are increasingly overwhelmed by the amount of information they receive on a regular basis, so messages sent through these channels must well-designed in order to grab users’ attention.
This 208-page report includes 109 design guidelines; 85 guidelines for postings sent from social networks and 24 guidelines for alerts sent through RSS feeds. The findings and guidelines are supplemented with discussions and 208 screenshot illustrations.
The information in this report is based on two rounds of research. Usability research methods included:
Representative users evaluated the usability of notifications, messages, and alerts sent from 120 organizations. The studies took place in the United States, the United Kingdom, and Australia.
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