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Full-day seminar: $10,000 ($20,000 for the two-day version).
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Summary
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Field studies are the best way to learn about your customers' goals and needs. Visiting people in their own environment can help you learn very different kinds of information from that collected in usability labs or other methods. So why have so few companies perfected the field studies method? Probably because of one or more of the following reasons:
- Not understanding the importance of this method
- Planning and conducting these studies is new and foreign to them
- Misconceptions that it is too time-consuming or expensive
- Unsuccessful in interpreting the piles of data collected
This tutorial will help solve these problems, leading participants through lecture and exercises. After taking this tutorial, participants will be able to conduct their own successful field studies.
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Seminar Agenda
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This course combines lecture, exercises, and discussion. The optimal class size is between 10 and 30, but this tutorial can be structured to accommodate any number of participants. The material can be presented as a one-day event or a two-day event. The seminar outline and the basic content are the same, but the longer format allows for more detail and more exercises. If you are serious about learning to conduct field studies, then the two-day version is highly recommended. If you are more interested in a quick understanding of the basics, then the one-day version will be better.
- Why do field studies?
- Identifying and prioritizing user needs
- Revealing what you don't know about your users' problems
- Benefits of developing user profiles
- How to add field studies to your development cycle
- Scheduling them for maximum impact
- Using the data in conjunction with other usability methods
- Preparing for field studies
- Developing goals for the research
- Identifying the people you want to visit
- Scheduling users and setting expectations correctly
- Training people going on the visits to be good observers
- Identifying what tools you'll use to capture data
- Assigning roles to observers
- Conducting Field Studies
- Introducing the team and relaxing the user
- Observing without interfering
- Capturing data on the visit
- Debriefing the user
- Debriefing with the other observers
- Analyzing the data
- Getting the team familiar with the whole body of data captured
- Culling the data for what matters most
- Capturing the big picture findings
- Relating the findings to your business goals and strategies
- Presenting your results for maximum impact
- Innovative presentation ideas
- Including the whole team in ownership of the data
- Ensuring broad distribution of the data
- Continuing a field studies program
- Championing the cause
- Incorporating field studies into the development cycle
- Rewarding observers for participating
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Who Should Attend
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This workshop is intended for people who have conducted few or no field studies, or who have tried conducting field studies but were less successful then they would like to be. Attendees are not limited to usability specialists; rather product managers, marketing, developers, designers, documentation writers and managers can benefit as well.
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How to Order
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Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop. Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable.
Prices are for courses within the United States. Courses in other countries will be more expensive. Travel costs are extra for both domestic and international destinations.
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 How to Order |
| Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop.
Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable. |
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| Related Workshop |
| To have an NN/g field study expert come to your location and guide you through a field study with your own customers, get the four-day Learning-by-Doing Field Studies workshop.
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