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Focused (Single-Feature) Design Review

  Price:
$9,000 for a review of one specific component of your user interface.

Method

Nielsen Norman Group provides an independent expert assessment of your user experience.

The focused design review is a fast and affordable way to get independent feedback on the particular design issues you are working on right now.

We can review components of websites, intranets, applications, or any other user interface design. Examples include:

  • Shopping cart
  • Product page templates
  • Customer or lead registration
  • "About Us" area of an organization's site
  • Press room for a corporate site
  • Employee directory
  • Search
  • A wizard
  • A form (or set of forms that constitute a single work process)
  • The help system
  • Installation
  • Homepage design (our homepage reviews are slightly more expensive than other focused reviews, because there are so many usability issues to consider)

Getting an independent review is important, because research shows that different people tend to identify different problems. The outside view is not just more objective; it's free of the preconceptions of people who have worked on your project for years.

We synthesize the results, prioritize the integrated list, and deliver solutions, so that you get a single report that lists the recommended improvements for your design.

Because we are not part of your project, we don't care about your internal politics or who originally suggested what design feature. As independent, outside experts we deliver an unbiased verdict that purely depends on what's best for your users.

Reviews are based on our extensive experience as the founders of the Web usability and intranet usability fields. We have tested 1,151 websites and intranets as well as hundreds of email messages with more than 3,000 users in the United States and Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, Switzerland, and the U.K. (We have 2,139 usability guidelines from this research, but you don't have to worry about that: we focus your report on those that are important to your design.)

We know what works and what doesn't work with users after researching a much broader set of designs than you would ever have time to consider yourself.


Difference between Focused Review and Full Design Review

For the focused review, you specify in advance the one area of the design you want reviewed. You only get feedback on this component of your user interface; not on your total user experience. In return for this limitation, the project is much cheaper and turnaround is faster.

A full design review is considerably more expensive and takes more time. In return, we review your entire design (e.g., full website, full intranet, full application). Also, the review is performed without any preconceptions of which aspects of the user experience require the most emphasis. Starting from scratch and taking a completely unbiased perspective often allow us to identify major issues in areas of the design that the team never thought of nominating for scrutiny.

(Despite the similarity in names, focused reviews are not focus groups. Focused reviews are a form of heuristic evaluation, performed by usability experts who leverage the findings from the many thousands of users Nielsen Norman Group has tested.)


Who Should Purchase?

Companies who are in the midst of a design process and want feedback on a specific UI element from an independent, outside usability expert.

Reviews can be conducted in any stage of the design process as long as there is some form of the design that can be inspected:
> Existing designs (e.g., live websites): review to set priorities for future work
> Design specifications, storyboards, or wireframes: review for feedback on the task flow and to make sure you have not overlooked major usability issues
> Prototype designs: review for independent feedback on all the main interface elements
> Ready-to-release designs: review to polish up before inflicting on users

We can review a live interface, a rough paper-based specification, or an early prototype. Independent usability assessment is valuable at any stage.

Intranets and enterprise apps can be reviewed if a version of the design can be shipped outside your firewall (e.g., on CD-ROM) or if we can log in remotely.


Schedule

Reviews typically take two weeks. One-week turnaround is possible if you place the order sufficiently far in advance to allow us to block out time for our senior staff members and if you commit to a firm date when the design will be made available for review.

Confidentiality

All findings are kept completely confidential, as are any data and information about your project which we are given to help our evaluation better target your needs. Nothing about client engagements is ever communicated to anybody else.

Deliverable

Written report describing prioritized problems and issues, often complemented by a conference call for clarifying questions and additional advice on the design. Reports are typically 10-25 pages long. (No, a longer report is not better value for the money; it just means we found more usability problems in your design.)

The reports address two levels of issues:
> Specific usability problems in the design are identified together with recommended changes that will improve usability. We typically find between 10 and 30 design elements that we recommend changed even in the best design. (We once made 27 redesign recommendations for a one-page form.)
> High-level analysis of the usability directions for the design and the recommended strategy for achieving significant advances in the user experience.

Frequently asked question: Can I see a sample report?
Answer: No, the reports are client-confidential. They contain highly strategic advice and analyses of not-yet-released designs. To assess our analytical skills and insightfulness, please read one of our public research reports.


How to Order

Please contact Nielsen Norman Group at info@nngroup.com if you would like more information or are interested in this service.

                        
  
see also... How to Order
Please contact Nielsen Norman Group at info@nngroup.com if you would like more information or are interested in this service.


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