Outline

Nielsen Norman Group has conducted extensive research on the essential company information that people seek when they research corporate websites. Completing this course will give you insight into this type of information, and how to best present it on your site and ensure that it's easy to find, understand, and use.

This comprehensive course highlights the findings from six different research studies. In total, 68 websites were tested, including:

• 38 large company sites
• 11 medium-company sites
• 10 small company sites
• 6 governmental sites
• 3 non-profit sites

These studies targeted various audience segments such as: the general public (e.g. students & potential customers), journalists, individual investors, institutional investors, and financial analysts.

The studies were conducted worldwide in Boston, New York City, San Diego, Copenhagen, London, and Hong Kong.

Course Agenda

• Introduction
• Overview of the usability studies on which this course is based:
  • "About Us" area
  • PR area
  • Investor relations area
  • Employment area
  • Location finders
• Explore how the quality of corporate information on websites can influence peoples' perception of your organization
• Find out what key information different types of target users need
• Presenting company information
  • Company background
  • History
  • Vision/Mission statement
• Executive biographies
• Presenting company financials
  • Annual reports
  • Quarterly reports
  • SEC filings
• Maximizing press releases and press coverage
• Displaying job openings and recruiting information
• Designing the contact us area of your site
• Helping users find appropriate stores or other company locations
  • Presenting maps and directions to physical locations
• Photographs, multimedia, webcasts, and PDFs: When they work and when they are a waste of resources
• UI elements: How to help users wade through complex content
• Differences between American and European users: How to support both domestic and international users

Format

Who Should Attend

How to Order

Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop. Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable.

The listed price is for presentations within the United States. Events in other countries have a higher cost.