A half or one-day seminar presented by Dr. Jakob Nielsen and Dr. Donald A. Norman, co-founders and principals of the Nielsen Norman group. The ultimate event to inject human-centered design thinking into your organization.

Core Presentations

Introduction to User Advocacy. Jakob Nielsen and Don Norman. (1 hour)
Overview of the business case, the methodology, the practical aspects.

State of the Web. Jakob Nielsen. (1 hour)
Why do people behave so differently on the Web than in other environments? What are the main determinants of usability for current websites and intranets?

Human-Centered Product Development. Don Norman (1 hour)
Basic design principles: conceptual models, system images, affordances, constraints, and mappings. How to apply these principles to design of all sorts, whether websites or cameras, kiosks or automobile controls. The exact topics will be selected to match the interests of the audience.

The Jakob and Don Show. Jakob Nielsen and Don Norman. (1/2 or 1 hour, as time permits)
A discussion in which Jakob and Don debate issues, showing the different perspectives that must be addressed for all the topics before us. Jakob and Don agree abut the fundamentals, but they often approach the problems differently, with different emphases. Hearing these developed in response to audience queries proves to be enriching and enlightening.

Additions to the Program
(Full-Day Version)

Design workshop. Jakob Nielsen and Don Norman. (2 hours)
A two-hour workshop intended to teach and illustrate principals of human-centered design. Participants will do some preparation prior to arrival. During the seminar, participants will experience field observation methods, simple and rapid data analysis and clustering methods, and an example of a rapid-prototype and test cycle. At the conclusion, participants should be able to lead a human-centered development effort within their company.

Company Design workshop. Jakob Nielsen and Don Norman. (2 hours)
Follows the same format as the Design workshop (above), but tailored to the specific interests of the group. In consultation with the event organizer, one or more design topics will be selected and mailed to participants. The workshop will then focus entirely upon one or more projects of particular relevance to the audience. At the conclusion, participants should be able to lead a human-centered development effort within their company.

Note: the two workshops differ only in specificity. The first is intended for company presentation with the focus on specific topics of interest to the audience. The second is for generic presentation, where the interests of the participants vary considerably.

The Future of Everyday Things. Don Norman. (2 hours)
Future technology will spread far beyond today’s desktop or laptop computers and websites. Computer and telecommunication will become invisible, pervasive, and ubiquitous, in everything we do. This will impact communication, social interaction, and future designs. Not only will machines become smarter, they will also become socialized, including affect (emotion). We now live in an untrustworthy world. Explore the potential, with attention to the implications toward security, safety, and social niceties. The technology of the future can be rewarding, but only if designed appropriately.

The Future of the Web. Jakob Nielsen. (2 hours)
The top ten trends for the future of the Web, as identified through a large number of visioneering exercises. One thing is certain, it is not very likely that customers will continue to be satisfied with moving through page views delivered through a browser on a PC screen.

Who Should Attend

How to Order

The listed price is for presentations within the United States. Events in other countries have a higher cost.