| Full-day tutorial. Price: $9,000 (plus travel costs). | ||
Outline |
E-mail newsletters can be an important way to keep in touch with customers, but if they are poorly executed, they hurt the relationship rather than help it. There are many facets to consider, from timing to text presentation to how the newsletter is addressed.
This day-long tutorial is based on a usability study of more than 100 e-mail newsletters. We will share and explore the results of our study, examining the subtleties of the form, and looking most deeply at the most critical of the 79 usability guidelines we've derived, including leading users through sign up, making your content more readable, and methods for unsubscribing. |
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Course Agenda |
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Format |
Full-day tutorial with lecture, exercises, and video highlights from user testing. | |
Who Should Attend |
Anybody designing, editing, or writing e-mail newsletters as well as anybody responsible for a company's email outreach or marketing strategy. | |
How to OrderPlease contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop. Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable. The listed price is for presentations within the United States. Events in other countries have a higher cost.
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How to Order