Fundamental Guidelines for Web Usability (in-house training seminar)

Nielsen Norman Group Tutorial

Fundamental Guidelines for Web Usability

		Full-day tutorial. Price: $9,000 (plus travel costs).

Outline		Which of the more than 1,900 documented Web usability guidelines are most important? This tutorial focuses on the key insights into people's website behavior and on the resulting top guidelines for making your website easier and more enjoyable to use. Understanding these general principles will help your team think through design problems, as well as analyze usability challenges specific to your own project.

Course Agenda		User behavior on the Web Websites vs. intranets Web-based applications vs. ephemeral applications High-end users vs. less experienced users Information foraging User attention Scrolling Navigation and hypertext Link design Persistent navigation Breadcrumbs Site maps Mechanics of browser use The Back button Pop-ups Opening new browser windows Simplicity and feature choice Fancy or plain Customization Personalization Multimedia Interface conventions Search Query strings How people use search engine results pages Improving site-specific search Visibility in external search engines (organic and sponsored listings) Content usability How users read online Writing for the Web Microcontent (e.g., headlines) Illustrations and graphics International users and multi-lingual websites Registration and collecting personal information Designing forms and error handling Enhancing credibility and trust

Format		Full-day tutorial encompassing lectures, sample screenshots, and extensive video highlights from user testing.

Who Should Attend		Anybody designing websites or in change of Internet strategy or Web marketing. This is not a programming course but a course on the user experience. Detailed knowledge of implementation technology not required.

		How to Order Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop. Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable. The listed price is for presentations within the United States. Events in other countries have a higher cost.

How to Order

Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop.

Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable.

NN/g Contact Information

Fundamental Guidelines for Web Usability

Outline

Course Agenda

Format

Who Should Attend

How to Order