Nielsen Norman GroupEvidence-Based User Experience Research, Training, and Consulting
Showing summaries of many articles is more likely to draw in users than providing full articles, which can quickly exhaust reader interest.
Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company's own story and investment vision.
As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.
Over the past 5 years the usability of corporate sites' About Us information improved by 9%. But companies and organizations still can't explain what they do in one paragraph.
Compared with a similar 2001 study, a new study of journalists as they looked for information on corporate websites' PR areas showed significant usability improvements: a 5% higher success rate and 15% increased guidelines compliance.
Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists' most basic information needs. In our recent usability study, journalists found answers to only 68% of their questions across a range of corporate sites.