Topic: E-commerce

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  • Designing for 5 Types of E-Commerce Shoppers

    March 2, 2014

    Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.

    Infinite Scrolling Is Not for Every Website

    February 2, 2014

    Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.

    Seamlessness in the Cross-Channel User Experience

    November 24, 2013

    A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.

    Conversion Rates

    November 24, 2013

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.

    Consistency in the Cross-Channel Experience

    October 27, 2013

    A consistent user experience, regardless of platform, is one of the 4 key elements of a usable omnichannel experience. Consistency across channels helps build trust with customers.

    Ecommerce Usability Improvements

    October 24, 2011

    Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.

    How to Achieve Painless Registration (at

    December 1, 2009

    I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site.

    Store Finders and Locators

    September 15, 2008

    Finding addresses and location information on company websites has gotten dramatically easier, but users increasingly turn to search engines first for this task.

    Does User Annoyance Matter?

    March 26, 2007

    Making users suffer a drop-down menu to enter state abbreviations is one of many small annoyances that add up to a less efficient, less pleasant user experience. It's worth fixing as many of these usability irritants as you can.

    10 High-Profit Redesign Priorities

    March 12, 2007

    Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.

    Show Prices for Common Scenarios

    April 10, 2006

    B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.

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