November 8, 2015
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
February 26, 2007
Schools should teach deep, strategic computer insights that can't be learned from reading a manual.
December 18, 2006
User interfaces in film are more exciting than they are realistic, and heroes have far too easy a time using foreign systems.
November 20, 2006
The economic divide is a non-issue, but the usability and empowerment divides alienate huge population groups who miss out on the Internet's potential.
November 22, 2004
The last 200 years have driven centralization and changed the human experience in ways that conflict with evolution. The Internet will reestablish a more balanced, decentralized lifestyle.
March 29, 2004
Yes, it is possible for white-collar workers to work smarter and become more productive. While intranet usability provides substantial initial gains, workflow usability can go much further and will save millions of jobs.
January 5, 2004
Better prioritization, fewer interruptions, and concentrated information that's easy to find and manage helps people become more productive and stop wasting their colleagues' time.
March 17, 2003
Usability improvements can save time-on-task, but critics argue that this is not the same as saving money. Others worry that productivity gains cause unemployment. Neither is correct: usable design saves money and saves jobs.
February 20, 2000
Studies of the social impact of the Internet must consider the changing lifestyle of the new economy and not relate solely to industrial-age concepts.
December 29, 1999
Jakob Nielsen's 1999 list of the ten most important thinkers of the 20th century.
January 17, 1999
Unique visitors are a poor measure of user loyalty. Also, future users are late adopters and not likely to all patronize current popular sites. So beware of over-valuing Internet stock.
February 15, 1997
Comparing the nature of the Web as a medium when accessed through television sets and when accessed through computers, concluding that the level of user engagement is a main differentiator