Articles

Topic: Search

Converting Search into Navigation

March 16, 2013

Most users are unable to solve even halfway complicated problems with search. Better to redirect their efforts into more supportive user interfaces when possible.

SEO and Usability

August 13, 2012

What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

Search Engines as Leeches on the Web

January 9, 2006

Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.

The Power of Defaults

September 26, 2005

Search engine users click the results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.

8 Steps to Prepare for the Holiday Shopping Season

September 6, 2004

Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.

When Search Engines Become Answer Engines

August 16, 2004

The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?

Search: Visible and Simple

May 13, 2001

Search is the user's lifeline for mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping.

Search and You May Find

July 15, 1997

Search is the primary interface to the Web for many users. Search should be global (not scoped to a subsite) and available from every page; booleans should be made intimidating since users usually use them wrong