November 24, 2013
A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.
November 24, 2013
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
November 17, 2013
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.
February 17, 2013
Quality assurance impacts the user experience: when things don’t work, users question their understanding and develop superstitions and inefficient workarounds.
July 16, 2012
What's worth the most: field studies or user tests? Depends on your company's usability maturity, but user testing is the safe bet if you can do only one thing.
June 18, 2012
When a multinational company produces a localized country site, usability is often lost. Local advertising agencies design good-looking sites that don't communicate.
March 26, 2012
3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.
June 6, 2011
User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users.
January 18, 2011
3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.
August 23, 2010
Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.
September 21, 2009
Users hate change, so it's usually best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture.
December 15, 2008
Usage goes down as interaction costs increase. User motivation determines how fast demand drops, following an elasticity curve.
October 6, 2008
User experience research methods can answer a wide range of questions. Know when to use each method by mapping them in 3 key dimensions and across typical product development phases.
April 14, 2008
Bad content, bad links, bad navigation, bad category pages... which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
January 22, 2008
The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains.
December 17, 2007
AJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They divert design resources and prove that what's hyped is rarely what's most profitable.
March 12, 2007
Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
February 12, 2007
Although the gains don't fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets. In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.
May 1, 2006
An organization that reaches the managed usability stage still has far to go to reach usability nirvana. Attaining these higher maturity levels requires many years of effort.
April 24, 2006
As their usability approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.