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Topic: User Behavior

Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

November 8, 2015

Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

Page Parking: Millennials' Multi-Tab Mania

November 1, 2015

Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

Why Designers Think Users Are Lazy: 3 Human Behaviors

October 4, 2015

Do you ever think your users are lazy, or maybe even a little bit dumb? Device Inertia, momentum behavior, and selective attention are common behaviors that can make users seem slothful. However, interface design, not deficient user effort, is the true cause for these error-prone user paths.

Don’t Prioritize Efficiency Over Expectations

May 10, 2015

Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

Satisficing: Quickly Meet Users’ Main Needs

March 30, 2014

Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

Designing for 5 Types of E-Commerce Shoppers

March 2, 2014

Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.

The Halo Effect

November 9, 2013

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

Tunnel Vision and Selective Attention

August 27, 2012

Users don't see stuff that's right on the screen. Selective attention makes people overlook things outside their focus of interest.

College Students on the Web

December 15, 2010

Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.

Children's Websites: Usability Issues in Designing for Kids

September 13, 2010

New research with users aged 3-12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids.

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