Articles

Topic: Visual Design

Animation for Attention and Comprehension

September 21, 2014

Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.

Icon Usability

July 27, 2014

A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity.

Charrettes: Half Inspiration, Half Buy-In

December 22, 2013

Design charrettes inspire design sketches and ideas, include more people in the design process, explore and expose goals and objectives of colleagues in multiple functional roles, and drive off designer’s block.

Homepage Real Estate Allocation

November 16, 2013

Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes. And? It’s worse now than it was 12 years ago :-(

Fight Against “Right-Rail Blindness”

October 12, 2013

Users have trained themselves to divert their attention away from areas that look like advertising. When designed well, sidebars can effectively increase content discoverability.

Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors

September 14, 2013

Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large- or small-view ports, people often scroll past carousels. A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.

Utilize Available Screen Space

May 9, 2011

Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.

Horizontal Attention Leans Left

April 6, 2010

Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.

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