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Topic: Web Usability

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  • Simplicity Wins over Abundance of Choice

    November 22, 2015

    As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

    Page Parking: Millennials' Multi-Tab Mania

    November 1, 2015

    Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

    Ensure High Contrast for Text Over Images

    October 18, 2015

    If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

    The Characteristics of Minimalism in Web Design

    July 12, 2015

    Our analysis of 112 minimalist websites revealed the defining features of minimalism: flat design, limited color schemes, few UI elements, use of negative space, and dramatic typography.

    Ad Placement for Mobile

    July 5, 2015

    Extra care is required when designing mobile page layouts that include advertisements, due to the limited screen real estate available. Ads must be displayed where they will not create false floors nor block users from reaching relevant content.

    The Roots of Minimalism in Web Design

    June 28, 2015

    Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

    Low-Contrast Text Is Not the Answer

    June 7, 2015

    Low-contrast text may be trendy, but it is also illegible, undiscoverable, and inaccessible. Instead, consider more usable alternatives.

    Overuse of Overlays: How to Avoid Misusing Lightboxes

    May 25, 2015

    Poorly implemented overlays and lightboxes are not only frustrating for users, but can also be disastrous for conversion and task completion. Use the five W’s – Who, What, When, Where, and Why – to determine whether an overlay is truly the most appropriate design solution, and how you should implement it.

    Password Creation: 3 Ways To Make It Easier

    April 26, 2015

    By making password requirements visible upfront, allowing users to unmask the password, and showing a strength meter, designers can improve the frustrating user experience of creating a password.

    No More Pogo Sticking: Protect Users from Wasted Clicks

    April 12, 2015

    Misleading links and omitted information force users to bounce back and forth in a hub-and-spoke pattern between a routing page and subpages linked from it, increasing the interaction cost and decreasing engagement over time. Use web analytics tools to identify and monitor pogo-stick behavior on your site.

    Pop-ups and Adaptive Help Get a Refresh

    March 15, 2015

    Presenting adaptive help in a small overlay can make it faster to find answers to simple questions, but the tradeoffs of obscuring the page and failing to predict user needs may not be worthwhile.

    Beyond Blue Links: Making Clickable Elements Recognizable

    March 8, 2015

    Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling clickability with cues such as borders, color, size, consistency, placement, and adherence to web standards can give interactive components the proper look.

    Radical Redesign or Incremental Change?

    February 8, 2015

    Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

    An FAQ’s User Experience Deconstructed

    January 25, 2015

    Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.

    FAQs Still Deliver Great Value

    December 21, 2014

    A usable website FAQ can improve products, services, information, and user experience as part of your knowledge management process.

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