Topic: Writing for the Web

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  • Use Specialized Language for Specialized Audiences

    November 16, 2014

    B2B sites and other sites with specialized content that targets professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.

    Satisficing: Quickly Meet Users’ Main Needs

    March 30, 2014

    Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

    Avoid Category Names That Suck

    December 15, 2013

    Categories and hypertext act as signs and should give people a strong indication of what will happen even before they click on the link. People avoid clicking on unknown items or, even worse, ignore them all together.

    Define Techy Terms for Older Users

    May 24, 2013

    If using web or browser-related terms, consider defining them in place to make websites easier for senior citizens. Avoid using technical words if they are not necessary.

    SEO and Usability

    August 13, 2012

    What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.

    Bylines for Web Articles?

    February 27, 2012

    Should you say who wrote the content on your site? Sometimes yes (for credibility), sometimes no (for brevity). And rarely in mobile.

    Cloze Test for Reading Comprehension

    February 28, 2011

    Cloze Tests provide empirical evidence of how easy a text is to read and understand for a specified target audience. They thus measure reading comprehension, and not just a readability score.

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