Full day training course offered at Usability Week Toronto

Copy Tactics and Optimization

Small text changes, big wins

A simple line of copy can encourage customers to self-help instead of calling customer service, persuade them to give you more information about themselves, or start interacting online with your company or brand.

This tutorial will give you 24 sets of inspirational examples of quick copy fixes you could implement tomorrow, all with a specific business advantages. These text-only fixes typically don't require any programming, visual design, or layout changes.


Catherine Toole

Catherine Toole (@catherinetoole) is the founder and chairman of digital content agency Sticky Content, a Press Association company. A former press journalist, she has been providing content marketing strategy, copywriting, consultancy and training services to a wide range of clients, agencies and Government departments for almost 20 years. Sticky Content’s current clients include: Alstom, Aviva, Currys PC World, EuRail, Getty Images, Investec, Legal and General, Nationwide, Post Office®, RAC, Sony Europe, Virgin Media Business and Walt Disney Travel Company. A well-known speaker in the UK, Catherine runs content strategy seminars and writes an expert blog for Econsultancy.

Course Date: June 03, 2013

Apply this course toward UX Certification

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