Full day training course offered at Usability Week Las Vegas

The One-Person UX Team Tool Box

Usability techniques and strategies to maximize your impact when you are the sole UX specialist on your project or in your organization

Plenty of books, conferences, and websites give professionals information on how to engage in user-centered design when they have sufficient time, budget, and staff, but few focus on what to do when you constitute the entire user experience team on a project or in an entire organization.

One-person User Experience teams have unique challenges: 

  • Few, if any, resources.
  • Strategic and creative isolation.
  • Lack of time.
  • Organizational misunderstanding and even resistance.

The sole UX specialist must focus on the UX methods and results in addition to building the UX team. As a one-person UX specialist you must determine where you can make the biggest impact, who your allies are in your organization and which methods to concentrate on.  You need to generate your research and design ideas quickly and use other members of your organization to help you.

This session will give you insight into how you can operate as a one person team or as a consultant with a small budget, limited time and resources. We’ve compiled techniques used today in companies around the world; many of these techniques are not commonly known because the people using them seldom publish their secrets.

As the only person responsible for a big, multi-disciplinary field, you risk becoming the "jack of all trades but master of none" and being spread so thin that you have no deep impact and don't get any management recognition because you only generate superficial design improvements. This course shows how to avoid these pitfalls, so that you (a) gain more job satisfaction and (b) produce more value for your employer and (c) grow your team, both in the short term and the long term.

"A great overview of the possibilities to do user research. No excuses to not do it anymore!"

Daniel Chaves
Rede 82


Garrett Goldfield

Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites. Read more about Garrett

Course Date: December 07, 2012

Apply this course toward UX Certification

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