Full day training course offered at Usability Week New York City

Top Web UX Design Guidelines

The most important usability findings for improving website ROI, based on thousands of user studies worldwide

Understanding people's online behavior gives you insight into designs that work and don't work. Discover the most important guidelines for making your website easier and more enjoyable to use. Then learn to apply these usability principles to design challenges to create products that benefit the business and users.

This course builds a strong knowledge base for attendees who are newer to usability and Web design. For attendees who already work in the field and have some existing knowledge, this course offers the chance to validate your assumptions and get research data to support them.

"Incredible course with very contextual and tactical feedback when designing for different use cases ... provides real (good and bad) examples of how things should be done."

Andrew Hill
Deloitte Consulting LLP

Attendee Feedback

"I really enjoyed this class because it helped to validate issues and topics my team has been working on. Examples and videos clearly illustrated the main points."
"So interesting to see how users look through sites of what grabs their attention or turns them off. Good to see so many real life examples with testing. A very informative and helpful course."
"If somebody is looking to increase conversions or have faithful and happy customers this is the course to take."

Instructors

Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa

Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. Read more about Jakob

Kara Pernice

Kara Pernice is the Managing Director at Nielsen Norman Group. Pernice uniquely combines her 20-plus years of research knowledge with her design experience and business education to help organizations derive interfaces which are usable, useful, and surpass business goals. Pernice is accomplished at evaluating any design situation to determine or craft the most fitting research method, conduct or lead the research, observe and analyze user behavior, and convert this analysis into outstanding design. Pernice has led hundreds of intercontinental research studies, and is expert in many usability methods. Read more about Kara