Full day training course offered at Usability Week New York City

Managing User Experience Strategy

Build and leverage a corporate UX team

Strategy: Everyone wants to do it, but what exactly is user experience strategy and how can you implement at your company?  And if you are not in a position to be operating strategically today, how can you set yourself or your team up to do so in the future? 
This session will address these key questions.

User experience strategy can include many activities, such as design thinking, early user experience methods, content strategy, certain types of user and market research, quantitative assessments, process innovation, design patterns, UX organizational structure, and career development.  Using real-world case studies, you will learn how to use these concepts as effective strategies for your company or career.

Topics Covered

  • Learn the business relevance of user experience
  • How user experience strategy impacts business and why it matters
  • Product design strategic methods
  • Content strategy
  • User experience research methods that have a big impact on strategy and decision making
  • Organizational models and user experience functions
  • Product development processes, like agile and waterfall, and how to best fit in
  • Review people, organizational and career issues that impact user experience effectiveness
  • Develop a personal plan that is tailored for your particular situation, based on these concepts.


The course is mainly in lecture format with several group exercises to reinforce the learned principles and guidelines.

The course also includes:

  • Real-world case studies from top user experience companies
  • Opportunities to ask questions and get answers


Christian Rohrer

Christian Rohrer is Vice President and Chief Design Officer in the Consumer Division at McAfee, Inc. In this role, he is responsible for user-centered design efforts across all projects from ideation through delivery and beyond. In addition, he and his team determine processes for best gathering user requirements, own user needs definitions, establish UX success metrics, and make strategy/experience recommendations for getting users to move more effectively through the lifecycle.