Full day training course offered at Usability Week San Francisco

Writing Compelling Digital Copy

Web content for the way your audience thinks and behaves

Increase the usability of your website or intranet by following our “Writing for the Web” guidelines. People rarely read web pages word by word. Instead, they scan pages, picking out individual words and sentences. They do this because they are task-focused and need to ensure the page will have their answer before they commit to reading it. In this course, you will learn the details of users’ reading behavior online and how to present content in a way that makes it easy for them to find and understand information.

"NN/g brought a vast amount of best practice advice and examples and taught our various campus representatives skills to write and lay out usable content."

Scott Wade, Director of Information Technology Services (ITS)
The University of Montana Western

Instructor

Hoa Loranger

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 15 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability. Read more about Hoa