Full day training course offered at Usability Week New York City

Content Strategy: Day 2

Use formats and guidelines to create strong cross-media content and define your tone of voice

Strong, repeatable copy formats enable content creators to efficiently produce usable, accessible, and “on brand” content that consistently meets business objectives. This course covers how to create clear, foolproof format guidelines that are easy for everyone to use, including those who aren’t professional writers.

This course is recommended for attendees who need to create or oversee the production of content and want to ensure that quality and consistency is maintained.

Companion Course

Content Strategy: Day 1 is a companion course to Content Strategy: Day 2. Each course can be taken independently. Content Strategy: Day 1 covers:

  • Building a business case for investing in content strategy
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy


Catherine Toole

Catherine Toole (@catherinetoole) is the founder and chairman of digital content agency Sticky Content, a Press Association company. A former press journalist, she has been providing content marketing strategy, copywriting, consultancy and training services to a wide range of clients, agencies and Government departments for almost 20 years. Sticky Content’s current clients include: Alstom, Aviva, Currys PC World, EuRail, Getty Images, Investec, Legal and General, Nationwide, Post Office®, RAC, Sony Europe, Virgin Media Business and Walt Disney Travel Company. A well-known speaker in the UK, Catherine runs content strategy seminars and writes an expert blog for Econsultancy.