Full day training course offered at Usability Week London

Interaction Design: 3-Day Course

UX pioneer Bruce "Tog" Tognazzini teaches principles, processes, and techniques of Human-Computer Interaction (HCI)

Learn to create exciting, successful human-centered products and services from one of the key players in the invention of human-centered design: Bruce “Tog” Tognazzini. Recruited by Steve Jobs in 1978, Tog developed Apple’s—and the world’s—first standard human interface for personal computers.Today, Tog's principles and methodology are routinely applied around the world in university research labs and leading-edge startups alike.

You will work closely with Tog, learning, then experiencing each step of the design lifecycle. You’ll see how to assemble and lead an effective team and, hands-on, carry out a field study, develop scenarios and personas, design, prototype, and, finally, user-test your group project. You’ll leave prepared to apply the theory, methodology, and Apple-honed tricks of the trade that guarantee successful results whether working on traditional apps, websites, mobile, tablets, or the next break-through product.

This is an intense, immersive, and engaging one-semester-equivalent starting course in the theory and practice of Human Computer Interaction. It is down-to-earth, understandable, and delivered by the speaker our attendees consistently report as our most entertaining. Upon completion, you'll be fully prepared to organize for and engage in real-world design.

"Learning the principles of usability from Tog felt like learning about gravity from Newton!"

Brian Patrick Snyder
Whirlpool Corporation

Attendee Feedback

"40 years of usability and design experience condensed in 3 days - Awesome. A must for everybody in the usability realm."
"The tie-ins from psychology and human biology are fantatic and will help give me hard facts to teach my team and inform design. I love the 'teaching to cook' vs 'teaching a recipe' approach to the course. It is challenging and engaging, not just a best practices checklist."
"Tog is an entertaining presenter with a huge wealth of knowledge. He has great stories that really drive his points home. The principles he presented were easy to relate and apply to my existing project."
"It was amazing to learn the ways from a true pioneer in the industry. It was helpful learning that this field is very science and psychology based and more than something "touchy-feely" - helping designers prove our value in this field."

Instructor

Bruce "Tog" Tognazzini

Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super-vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog." Read more about Tog

Course Date: November 11, 2014

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