Full day training course offered at Usability Week London

Emerging Patterns for Web Design

Innovative trends that impact the user experience

Course Date: November 12, 2014

Learn about new design patterns, UI trends, and the impact they have on the total user experience. Get evidence-based insights to help you decide which practices will work best for your site and how to apply them effectively. This course will look at patterns emerging from a broad range of websites and industries.

"I found myself looking back and evaluating design decisions more critically and informed. I can already tell there are several things we will refine and new ideas we will adopt."

Katherine Joplin, Associate Web Designer
Blizzard Entertainment

Please note: We update this seminar continually as new trends develop. The following list gives you an idea of the areas covered, but specific topics may change.

Topics Covered

Topics Covered

  • The relationship between originality and usability
  • How to evaluate an emerging trend to see if it is worth following or adopting
  • How designing for tablet and mobile is affecting desktop design
    • Navigation optimized for mobile devices
    • Menu and search icons
    • Larger page elements
    • Horizontal scrolling and mimicking swipe on desktop
    • Off-canvas content
    • Hidden menus and secondary content
  • Clutter-free design: Retaining clarity while eliminating distraction
    • Minimalist designs
    • Fewer words on a page
  • Flat design: Simplifying visual elements while retaining clarity
  • Large hero spaces: Using imagery for identity and brand
  • Long pages: How much scrolling is too much
    • Infinite scrolling
    • Single page sites
    • Stacked containers and color blocks of content
  • Fixed headers and sticky elements: What should stay in place as the user scrolls
    • Persistent headers
    • Fixed footers
    • Elements that follow users down the page
  • Videos: User behaviors and effective use of audio-visual content
    • Background and hero videos
    • Playback options and controls
    • Combining video with written content
  • Animation: Moving elements on the page
    • Transitions and animated navigation
    • Parallax scrolling
    • Micro-animations
    • Context considerations
  • Masonry layout: Grid formats for galleries
    • Images of variable or equal-size
    • Text and images used together
  • Infographics: Using visual displays of data to convey meaning
  • Modal dialogs: Alternatives to traditional overlays and prompts
  • Product and feature tours: Educating users about products
  • Gamification: Using game mechanics to engage and reward visitors
  • Smart devices, networked objects: Looking ahead toward the ever-expanding Internet of Things

The seminar does not discuss the coding techniques used to create these designs.



The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.

The course also includes:

  • Findings from our own usability studies
  • Videos from usability testing of people's behavior in response to a design
  • Screenshots of designs that work and don’t work, and why
  • Opportunities to ask questions and get answers

Attendee Feedback

"This course really gives you a complete overview of current trends in web design as well as a way to evaluate each of these for your own business or clients. Highly recommended!" Laurie Versteele
"Excellent course. Very relevant content to the discussions we have back in the office." Christian Young, Aviva
"Great presentation, fun and easy to follow. Awesome energy, up-beat presentations."



Katie Sherwin

Katie Sherwin is a User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. Read more about Katie