NN/g History
We have been been practicing, researching, and teaching user experience for over 20 years
- 1993
-
Don Norman coined the term “User Experience” while at Apple (the words had been used in a phrase by others, but he made it a job title).
-
Jakob Nielsen published Usability Engineering, an early defining text for user research methods and best practices, which has since been cited by over 15,000 scholarly articles.
- 1994
-
Jakob Nielsen publishes "10 Usability Heuristics”, a usability checklist now referenced and taught around the world as the basic tenets of usability.
- 1997
-
Jakob Nielsen advocates for Discount Usability -- a fast, inexpensive, iterative approach to user research which brought usability testing out of academia and into business best practices.
- 1998
-
Nielsen Norman Group founded by Jakob Nielsen and Don Norman.
- 1999
-
Jakob Nielsen publishes Designing Web Usability, a bestseller defining the field of web usability, now translated in 24 languages.
- 2000
-
User Experience World Tour produced by NN/g brought thought leaders in the burgeoning field of UX to cities around the world, giving unprecedented exposure to UX design and research techniques.
-
Bruce Tognazzini, author of Tog on Interface, joins NN/g as a Principal.
- 2001
-
The first Intranet Design Annual awards, the world's most prestigious recognition of high-quality intranet UX.
- 2002
-
Don Norman publishes The Design of Everyday Things, which popularized the term “affordances”. This work has now been cited by over 15,000 scholarly articles. Norman also receives the SIG-CHI Lifetime Achievement Award.
-
NN/g's World Tour evolves into Usability Week, a recurring event with full-day training courses (now known as the NN/g UX Conference).
- 2003
-
Don Norman speaks to TED about Emotional Design.
- 2006
-
Watershed research findings about how users read online content — the famous F-shaped pattern for reading text on the web — published in Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice
- 2013
-
Jakob Nielsen receives the SIG-CHI Lifetime Practice Award, from the foremost academic professional association for the science of Human-Computer Interaction.
- 2014
-
UX Certification program launched to recognize achievement of UX Conference attendees who dedicate substantive time to intensive learning.
- 2017
-
Updated world-wide study of user experience revisits and updates web usability guidelines from 2002's watershed Designing Web Usability.
- 2018
-
NN/g celebrates 20 years and we continue to lead the industry with research-based recommendations for facing today's user experience challenges.