What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
Mobile-navigation patterns make navigation unusable on the desktop and decrease its use. Porting an unchanged UI to a different platform hurts UX.
Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.
Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.
Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.
12 design guidelines for tab controls to distinguish tabs from site navigation and address click uncertainty.
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
The winners of our 15th Intranet Design Annual impress us with their design prowess, content support, UX research, responsive design, modern visuals, and SharePoint pushed to its limits.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
How users react to delays in a user interface, whether website or application. The 3 main response time limits are determined by human perceptual abilities.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.
Nielsen