Whether you’re running in-person or remote research on AR apps, ensure that the test is safe for study participants, the task wording is easy to understand, participants know what to expect in advance of the session, and your recording equipment can capture the participant’s screen and their movements.
Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.
The recommended sample size (the number of study participants) is very different for qualitative user testing (small N) and for quantitative research (big N). Here's why the recommendations differ.
Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases.
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.
The recommended sample size (the number of study participants) is very different for qualitative user testing (small N) and for quantitative research (big N). Here's why the recommendations differ.
Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases.
Even the smallest amount of empirical findings about your target audience and their use of your UI will lead to vastly better design decisions than if you're designing without data. Because then you're just guessing.
Directed user research where you ask people closed-end questions can bias the outcome in favor of those things that are being asked about. Unguided studies are often better at revealing true user preferences.
Polyhierarchy is used to place a single item in more than one IA category. This can support users with different mental models but should be used judiciously.
Misconceptions stem from a lack of understanding of DesignOps, as well as attempts to pigeonhole it. DesignOps is different from design management, it's not always a specialized role, and it should be structured differently in different organizations.
Qualitative user research aims at insights, not numbers. Metrics for individual users help tell the story of how each person did, but mean values across a small sample won't be reliable.
Whether you’re running in-person or remote research on AR apps, ensure that the test is safe for study participants, the task wording is easy to understand, participants know what to expect in advance of the session, and your recording equipment can capture the participant’s screen and their movements.
Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.
Still challenged by the global pandemic but unwavering, intranet-design teams committed to accessibility and inclusion. Empathy and logic prevailed, resulting in winning intranets that are accepting and supportive of all employees equally.
In a focus group, a facilitator solicits feedback from a small group of people. While insufficient as a standalone research method, data from a focus group still has value.
