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  • The Role of Enhancement in Web Design

    May 1, 2016

    An enhancement is a user-interface feature that speeds up or enriches the interaction on some platforms for some users. Enhancements take advantage of special user or device capabilities and need to be backed up by more traditional ways of implementing the same interaction.

    University Websites: Top 10 Design Guidelines

    April 24, 2016

    An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.

    Perceived Value in User Interfaces

    April 17, 2016

    The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.

    The Anatomy of a List Entry

    April 10, 2016

    To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.

    Young Adults/Millennials as Web Users (Ages 18–25)

    April 10, 2016

    Members of the often misunderstood Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.

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