Repeatedly scanning the same content can indicate confusion or engagement. Often, it happens because users’ expectations are not met.
Data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.
High-fidelity prototypes take too long to produce and are insufficient at identifying the nuances of complex interactions and logic.
Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.
Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.
For products to be useful, they must have both utility and usability. Either UX quality alone won't cut it.
We discuss the objections raised to our study of user gaze patterns on weak and strong signifier UIs.
Mobile designs need to do more than shrink a desktop experience to a smaller screen: they must create innovative, integrated and enhanced experiences.
Design for how people are, not what you want them to be.
Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language is a necessity and benefits both consumers and organizations.
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
The winners of our 16th Intranet Design Annual came from diverse industries and relied on a combination of internal resources and external intranet help.
Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Native and hybrid apps are installed in an app store, whereas web apps are mobile-optimized webpages that look like an app. Both hybrid and web apps render HTML web pages, but hybrid apps use app-embedded browsers to do that.
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
SharePoint requires install plus in-depth UX design and development. Forge strong relationship with SharePoint UX designers and developers for successful intranets. And take advice from winning teams who have made SharePoint an effective enterprise tool.
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Follow these well-established — but frequently ignored — UX design guidelines to ensure users can successfully complete your website forms.
Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.
Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the "heuristics"). Adherence to specific methods can improve the outcome of an heuristic evaluation.
Labels or sample text inside a form field makes it difficult for people to remember what information belongs in that field once they start data entry.
High-fidelity prototypes take too long to produce and are insufficient at identifying the nuances of complex interactions and logic.
For products to be useful, they must have both utility and usability. Either UX quality alone won't cut it.
Design for how people are, not what you want them to be.
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
The hazards of flat design and 5 key UX guidelines for making flat design usable.
Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen.
Design-thinking methods are flexible and scalable. You can apply them to a variety of design challenges regardless of budget and team size.
Kim discusses ways to fit personas in Agile environments.
6 UX guidelines to ensure that your users recognize your icons and know what they mean.
Eyetracking research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.
Nielsen