Articles

  • Give Thanks for Good UX

    November 20, 2016

    User experiences that bring joy through ease or delight deserve our appreciation. We extend our gratitude for some of this year’s design improvements.

    Optimize for Return Visits, not Bounce Rate

    November 13, 2016

    Use bounce rate as a red flag for possible issues lurking on your site, but don’t make design decisions aimed solely at chasing that second click. Optimize for long-term engagement through return visits and track deeper conversion goals.

    Cards: UI-Component Definition

    November 6, 2016

    A “card” is a UI design pattern that groups related information in a flexible-size container visually resembling a playing card.

    Are Chinese Websites Too Complex?

    November 6, 2016

    Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density.

    Top 10 Enduring Web-Design Mistakes

    October 30, 2016

    A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.

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