Nielsen Journey Mapping in Real Life: A Survey of UX Practitioners
October 16, 2016
Successful journey maps need to be focused on a clear business goal, well communicated in the organization, and truthful to user needs.
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Consistency in the Omnichannel Experience
October 16, 2016
Consistency of interaction across channels builds customer trust and leads to a successful omnichannel user experience.
Scan and Shake: A Lesson in Technology Adoption from China’s WeChat
October 16, 2016
QR-code scanning and shake serve as effective ways of communication between the online and the offline worlds and enjoy wider use in China than in the US.
Frequency & Recency of Site Visits: 2 Metrics for User Engagement
October 9, 2016
How often people visit your site and how long they wait between two visits can help to gauge visitor loyalty and to uncover the behavioral trends distinguishing frequent users from occasional ones.
International B2B Audiences: Top 5 Ways to Improve Your Site for Global Users
October 9, 2016
International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.
Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience
October 2, 2016
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.
6 Tips for Successful Personalization
October 2, 2016
Well-designed personalization carefully considers the creation of roles or types, ensures content is available for roles, and retains user control over the experience.
5 Information Architecture Warning Signs in Your Analytics Reports
September 25, 2016
Analytics metrics such as pageviews, conversions, entrances, bounce rates, and search query frequency can help identify problems in your category structure.
28 Tips for Creating Great Qualitative Surveys
September 25, 2016
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.
Design Thinking Builds Strong Teams
September 18, 2016
Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.
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Usability 101: Introduction to Usability
January 4, 2012
What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.
Top 10 Mistakes in Web Design
January 1, 2011
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
How Users Read on the Web
October 1, 1997
Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
F-Shaped Pattern For Reading Web Content
April 17, 2006
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
10 Usability Heuristics for User Interface Design
January 1, 1995
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
10 Best Intranets of 2016
January 10, 2016
The winners of our 15th Intranet Design Annual impress us with their design prowess, content support, UX research, responsive design, modern visuals, and SharePoint pushed to its limits.
When to Use Which User-Experience Research Methods
October 12, 2014
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Response Times: The 3 Important Limits
January 1, 1993
How users react to delays in a user interface, whether website or application. The 3 main response time limits are determined by human perceptual abilities.
Why You Only Need to Test with 5 Users
March 19, 2000
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
The Fold Manifesto: Why the Page Fold Still Matters
February 1, 2015
What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.