Articles & Videos

  • Error Messages: 4 Guidelines for Effective Communication

    Communicate effectively with your error messages by using human-readable language, concisely and precisely describing the issue, offering constructive advice, and not blaming the user.

  • The Proliferation and Problem of the ✨ Sparkles ✨ Icon

    The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.

  • Your AI UX Intern: Meet Ari

    Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.

  • UX Resumes: 10 Tips for Seasoned Professionals

    You have a lot of UX experience, but how best to communicate it to a hiring manager on your resume? Use these 10 tips to make your hard-won achievements persuasive, even at a glance.

  • How to Break into Design: Don’s Advice

    Use your unique background to break into the field of UX Design.

  • How Do Generative AI Systems Work?

    Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language.

  • NN/g’s Free UX Templates and Guides

    Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.

  • Practical vs. Statistical Significance

    Statistical significance does not always equal practical significance. A difference may be statistically significant without having any meaningful impact in real life. Conversely, practical differences may not always achieve statistical significance.

  • Stakeholder Personas vs. Stakeholder Profiles

    Leverage stakeholder personas and profiles to engage stakeholders effectively and ensure success in UX projects.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Between-Subjects vs. Within-Subjects Study Design

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Usability 101: Introduction to Usability

    What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.

  • Usability Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • Design Thinking 101

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

  • The 6 Levels of UX Maturity

    Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Top 10 Application-Design Mistakes

    Application usability is enhanced when the UI guides and supports users through the workflow.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • Checkboxes vs. Radio Buttons

    User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.

  • User-Experience Quiz: 2020 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles published last year.

  • Error Messages: 4 Guidelines for Effective Communication

    Communicate effectively with your error messages by using human-readable language, concisely and precisely describing the issue, offering constructive advice, and not blaming the user.

  • UX Resumes: 10 Tips for Seasoned Professionals

    You have a lot of UX experience, but how best to communicate it to a hiring manager on your resume? Use these 10 tips to make your hard-won achievements persuasive, even at a glance.

  • How to Break into Design: Don’s Advice

    Use your unique background to break into the field of UX Design.

  • Practical vs. Statistical Significance

    Statistical significance does not always equal practical significance. A difference may be statistically significant without having any meaningful impact in real life. Conversely, practical differences may not always achieve statistical significance.

  • Stakeholder Personas vs. Stakeholder Profiles

    Leverage stakeholder personas and profiles to engage stakeholders effectively and ensure success in UX projects.

  • The 6 Rules of Design Thinking

    Follow the 6 rules of design thinking during workshops to help participants embrace the core principles of design thinking and ensure successful outcomes.

  • Skeleton Screens vs. Progress Bars vs. Spinners

    Skeleton screens, progress bars, and spinners all indicate the system is loading content, but they serve different purposes and work best in different contexts.

  • Livestream Ecommerce: 7 Tips for Good UX

    Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.

  • How to Measure Intranet Performance: 3 Key Success Metrics

    Measure your intranet's effectiveness with strategic metrics for usage patterns, employee engagement, and satisfaction ratings. Improve your organization through insightful intranet analysis.

  • Research Repositories 101

    A research repository is a central place where user research is stored. The tool used, how contributions are made, and how research is stored can impact its adoption.

  • The Proliferation and Problem of the ✨ Sparkles ✨ Icon

    The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.

  • Your AI UX Intern: Meet Ari

    Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.

  • How Do Generative AI Systems Work?

    Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language.

  • NN/g’s Free UX Templates and Guides

    Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.

  • Leverage AI for Mock Tables and Charts When Testing Prototypes

    Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • A/B Testing 101

    A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

  • Discovery: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.

  • Explicitly State the Difference Between Options

    When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

  • Content Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.