Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.
To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term.
How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning.
A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.
Some designers feel that they know everything about UX, including how to do research, so is there any value in having others contribute, whether dedicated user researchers or external consultants?
Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.
Showing users things they can recognize improves usability over needing to recall items from scratch because the extra context helps users retrieve information from memory.
To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term.
A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.
Some designers feel that they know everything about UX, including how to do research, so is there any value in having others contribute, whether dedicated user researchers or external consultants?
The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.
Your portfolio must play two roles when you apply for a UX job: first persuade the hiring manager to bring you in for an interview (or even a first screening call) and then support you during the interview itself.
At the Virtual UX Conference, Jakob Nielsen answered audience questions on how UX changes with the downturn in the world economy and what new industries will benefit from UX.
Build out social features on your own website, or avail yourself of existing (but external) social media platforms where you don't own the user experience? User research can help determine which strategy is best for reaching your specific audience and serving their special needs.
How has the field of user experience changed over the last 30 years, how will it continue to change, and what can we expect for the uptake of technology innovations?
If users don't notice a navigation menu, they won't use it, and website usage will plummet. Here are 5 design guidelines to increase the visibility of navigation menus.
Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.
How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.
Before beginning any journey-mapping initiative, teams must decide between (1) a current-state or future-state map, and (2) an assumption-first or research-first approach. A hybrid approach for each decision works well for most teams.
When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.
