Articles & Videos

  • Accordion Icons: Which Signifiers Work Best?

    The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page.

  • Catching Problem Participants in Remote Unmoderated Studies

    Identify outliers, cheaters, and professional participants and remove their data from your analysis.

  • UX Portfolios: What Hiring Managers Look For

    We asked over 200 hiring managers who hire for UX jobs what they look for in candidates' portfolios. The expectations are different for people looking to be hired as designers vs. as researchers, and also different for junior vs. senior positions.

  • AI & Machine Learning Will Change UX Research & Design

    At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"

  • Orchestration in the Omnichannel Experience

    One of the 5 key components of a successful omnichannel user experience, orchestration creates a personalized customer journey.

  • ResearchOps 101

    The practice of Research Operations (ResearchOps) focuses on processes and measures that support researchers in planning, conducting, and applying quality research at scale.

  • Running a Remote Usability Test, Part 1

    Learn how to run a remote moderated usability test. Part 1 covers starting the session with your participant and observers.

  • The UX Maturity Model

    Is the UX Maturity model from 15 years ago still valid, and can companies stay at the highest level, the user-centered corporation?

  • Complex Application Design: A 5-Layer Framework

    Various contexts of complexity should be considered by UX designers and researchers designing complex applications, including complexities of integration, information, intention, environment, and institution.

  • PDF: Still Unfit for Human Consumption, 20 Years Later

    Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Empathy Mapping: The First Step in Design Thinking

    Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Between-Subjects vs. Within-Subjects Study Design

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • Usability 101: Introduction to Usability

    What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Top 10 Application-Design Mistakes

    Application usability is enhanced when the UI guides and supports users through the workflow.

  • Open-Ended vs. Closed-Ended Questions in User Research

    Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.

  • Design Thinking 101

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • 10 Best Intranets of 2020: What Makes Them Great

    Clear vision, Agile development, and the goal to connect coworkers are what distinguishes the best intranets.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • Memory Recognition and Recall in User Interfaces

    Showing users things they can recognize improves usability over needing to recall items from scratch because the extra context helps users retrieve information from memory.

  • User-Experience Quiz: 2019 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

  • UX Portfolios: What Hiring Managers Look For

    We asked over 200 hiring managers who hire for UX jobs what they look for in candidates' portfolios. The expectations are different for people looking to be hired as designers vs. as researchers, and also different for junior vs. senior positions.

  • AI & Machine Learning Will Change UX Research & Design

    At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"

  • Running a Remote Usability Test, Part 1

    Learn how to run a remote moderated usability test. Part 1 covers starting the session with your participant and observers.

  • The UX Maturity Model

    Is the UX Maturity model from 15 years ago still valid, and can companies stay at the highest level, the user-centered corporation?

  • Catching Cheaters and Outliers in Remote Unmoderated Studies

    In remote usability studies, it's hard to identify test participants who should not be in the study because they don't fit the profile or don't attempt the task seriously. This is even harder in unmoderated studies, but it can (and should) be done.

  • Learnability vs Efficiency in User Interface Design

    Two of the most fundamental usability metrics are learnability (the user's ability to use a new design they have not seen before) and efficiency (the speed with which people do tasks after they have learned the interface).

  • Changes in Important Information-Seeking Behavior on the Internet Over 22 Years

    We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.

  • Remote Work and Play: The Most Important UX Challenge

    At the virtual UX Conference, Jakob Nielsen was asked "What's the most interesting UX topic at the moment?" Answer: better support for remote lifestyles.

  • Analyzing Qualitative User Data in a Spreadsheet to Show Themes

    A simple method for visually identifying strong vs. weak themes in qualitative data from user research: by placing individual observations in a spreadsheet and color-coding them.

  • Improving the User Experience of Medical Devices

    Can we make healthcare enjoyable for patients? Or at least less bad than now? Yes, at least as far as medical devices go, because they can be designed with more emphasis on user experience, and thus become easier and more pleasant to use.

  • Accordion Icons: Which Signifiers Work Best?

    The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page.

  • Catching Problem Participants in Remote Unmoderated Studies

    Identify outliers, cheaters, and professional participants and remove their data from your analysis.

  • Orchestration in the Omnichannel Experience

    One of the 5 key components of a successful omnichannel user experience, orchestration creates a personalized customer journey.

  • ResearchOps 101

    The practice of Research Operations (ResearchOps) focuses on processes and measures that support researchers in planning, conducting, and applying quality research at scale.

  • Complex Application Design: A 5-Layer Framework

    Various contexts of complexity should be considered by UX designers and researchers designing complex applications, including complexities of integration, information, intention, environment, and institution.

  • PDF: Still Unfit for Human Consumption, 20 Years Later

    Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

  • Proximity Principle in Visual Design

    Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups.

  • Crafting Product-Specific Design Principles to Support Better Decision Making

    Product design principles (or, in short, design principles) are value statements that frame design decisions and support consistency in decision making across teams working on the same product or service.

  • Privacy Policies and Terms of Use: 5 Common Mistakes

    Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.

  • Remote Usability-Testing Costs: Moderated vs. Unmoderated

    Exact costs will vary, but an unmoderated 5-participant study may be 20–40% cheaper than a moderated study, and may save around 20 hours of researcher time.