Articles & Videos

  • Stakeholder Personas vs. Stakeholder Profiles

    Leverage stakeholder personas and profiles to engage stakeholders effectively and ensure success in UX projects.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • Leverage AI for Mock Tables and Charts When Testing Prototypes

    Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing.

  • The 6 Rules of Design Thinking

    Follow the 6 rules of design thinking during workshops to help participants embrace the core principles of design thinking and ensure successful outcomes.

  • Skeleton Screens vs. Progress Bars vs. Spinners

    Skeleton screens, progress bars, and spinners all indicate the system is loading content, but they serve different purposes and work best in different contexts.

  • A/B Testing 101

    A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

  • Discovery: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.

  • Livestream Ecommerce: 7 Tips for Good UX

    Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.

  • How to Measure Intranet Performance: 3 Key Success Metrics

    Measure your intranet's effectiveness with strategic metrics for usage patterns, employee engagement, and satisfaction ratings. Improve your organization through insightful intranet analysis.

  • Content Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • Between-Subjects vs. Within-Subjects Study Design

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Usability 101: Introduction to Usability

    What is usability? How, when, and where to improve it? Why should you care? Overview answers basic questions + how to run fast user tests.

  • Usability Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • Design Thinking 101

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

  • The 6 Levels of UX Maturity

    Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Top 10 Application-Design Mistakes

    Application usability is enhanced when the UI guides and supports users through the workflow.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • Checkboxes vs. Radio Buttons

    User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.

  • User-Experience Quiz: 2020 UX Year in Review

    Test your usability knowledge by taking our quiz. All questions and answers are based on articles published last year.

  • Stakeholder Personas vs. Stakeholder Profiles

    Leverage stakeholder personas and profiles to engage stakeholders effectively and ensure success in UX projects.

  • The 6 Rules of Design Thinking

    Follow the 6 rules of design thinking during workshops to help participants embrace the core principles of design thinking and ensure successful outcomes.

  • Skeleton Screens vs. Progress Bars vs. Spinners

    Skeleton screens, progress bars, and spinners all indicate the system is loading content, but they serve different purposes and work best in different contexts.

  • Livestream Ecommerce: 7 Tips for Good UX

    Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.

  • How to Measure Intranet Performance: 3 Key Success Metrics

    Measure your intranet's effectiveness with strategic metrics for usage patterns, employee engagement, and satisfaction ratings. Improve your organization through insightful intranet analysis.

  • Research Repositories 101

    A research repository is a central place where user research is stored. The tool used, how contributions are made, and how research is stored can impact its adoption.

  • MVP: Why It Isn't Always Release 1

    A minimum viable product (MVP) is a reasonable representation of your product that maximizes feedback on your core value proposition. It doesn’t need to be release one, but can be a simple experiment.

  • What Is a SWOT Analysis?

    A SWOT Analysis is a framework to analyze the position of a company or product experience relative to others in the market. Its four quadrants offer prompts to help teams identify specific factors that may impact their success.

  • User Testing with Older Adults

    When conducting usability testing with older adults, understand the unique needs of participants in this age group and adjust your test setup and tasks accordingly.

  • Personas Are Living Documents: Design Them to Evolve

    Design personas to evolve and change over time to secure their longevity. Design personas in a way that allows for updates when significant insights emerge, ensuring they remain relevant and maintain their usefulness over time.

  • Leverage AI for Mock Tables and Charts When Testing Prototypes

    Creating realistic data for prototypes is a chore. Use these prompting tactics with generative AI to enhance content fidelity in usability testing.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • A/B Testing 101

    A/B tests incrementally improve the user experience of a product while effectively reaching business goals.

  • Discovery: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.

  • Explicitly State the Difference Between Options

    When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.

  • Content Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.

  • When Should We Trust AI? Magic-8-Ball Thinking

    It’s easy to place too much trust in genAI tools. Use only information you can verify or recognize to be true.

  • The 5 Stages of UX-Career Progression

    Individuals at different career stages have different challenges, opportunities, and ways to level up.

  • Handling Sensitive Questions in Surveys and Screeners

    Researchers often want to ask about sensitive topics in surveys and screeners. Handle them appropriately and delicately to avoid dropoffs and inaccurate data.

  • UX Deliverables: Glossary

    Use this glossary to quickly clarify key terms and concepts related to UX deliverables.