Articles

  • Design Thinking 101

    July 31, 2016

    What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

    Mobile First Is NOT Mobile Only

    July 24, 2016

    Mobile-navigation patterns make navigation unusable on the desktop and decrease its use. Porting an unchanged UI to a different platform hurts UX.

    The Four Dimensions of Tone of Voice

    July 17, 2016

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

    Centered Logos Hurt Website Navigation

    July 10, 2016

    Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.

    Tabs, Used Right

    July 9, 2016

    12 design guidelines for tab controls to distinguish tabs from site navigation and address click uncertainty.

    Brand Is Experience in the Digital Age

    July 3, 2016

    Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.

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