In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Time on task decreases with the number of times the task has been performed in the past. As a result, a new version of an app translates into a temporary productivity loss for its users.
The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
Sometimes UX students and graduates struggle to create their resumes. Learn which content to prioritize and how to convey it to persuade UX hiring managers and successfully start your UX career.
Choosing the right prototyping tool can be difficult among the many options available. There are 5 key factors to consider when selecting the best fit for your project or team: project type and goals, cost, tool capabilities, learnability and ease of use, and stakeholder buy-in.
Updated intranet guidelines feature enhanced content practices by teams, refined search design to meet elevated expectations, task-oriented navigation, and standardized design elements for visual consistency.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.
Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.
User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.
Time on task decreases with the number of times the task has been performed in the past. As a result, a new version of an app translates into a temporary productivity loss for its users.
The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.
Sometimes UX students and graduates struggle to create their resumes. Learn which content to prioritize and how to convey it to persuade UX hiring managers and successfully start your UX career.
Choosing the right prototyping tool can be difficult among the many options available. There are 5 key factors to consider when selecting the best fit for your project or team: project type and goals, cost, tool capabilities, learnability and ease of use, and stakeholder buy-in.
STEEPLE is an acronym to help teams identify specific categories of external, contextual factors that may impact the success of your product or service. Being conscious of these factors can ensure your team reduces risks in future design strategies or investments.
Avoid using accordions when: 1. Users need access to most content; 2. There's little visible content on the page; 3. Content is complex with multiple levels; 4. Content can't be effectively chunked; 5. An uninterrupted reading flow is prioritized.
False positives and negatives are common errors in quantitative studies that can lead to harmful business decisions. To avoid these mistakes recruit large enough sample sizes, representative participants, and control for confounding variables.
NN/g’s 2023 Intranet Design Annual winners used AI for chatbots, tool recommendations, career guides, virtual assistants, and personalized communications to boost productivity.
Is your UX portfolio woefully outdated? Use this simple technique every new year to capture your important achievements and make the task more manageable.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
Updated intranet guidelines feature enhanced content practices by teams, refined search design to meet elevated expectations, task-oriented navigation, and standardized design elements for visual consistency.
Recalling items from scratch is harder than recognizing the correct option in a list of choices because the extra context helps users retrieve information from memory.
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.
Large language models like ChatGPT can lie to elicit approval from users. This phenomenon, called sycophancy, can be detected in state-of-the-art models.