Full day training course

User Research Methods: From Strategy to Requirements to Design

How to pick the best UX research method for each stage in the development process

There is a vast array of user research methods to choose from, but which method is right for which situation?  Many companies are familiar with usability studies, but how are they best complemented with surveys, ethnographic field studies, A/B testing, interviews, or other methods?  More importantly, which methods will get the most valuable insights at your company?

Today, companies are asking user experience professionals to use design and research at different phases of the development process and answer different types of questions. Given these increased demands, simply responding with “test it in the usability lab” is no longer enough.

"Very practical course. I enjoyed the group exercises, particularly the survey and analysis sorting exercise. It has given me the confidence to get started and doing some user research."

Demelza Govin-Pillay

Topics Covered

Topics Covered

  • User experience research landscape
  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • An in-depth look at key methods
    • Interviews
    • Ethnographic field studies
    • Online surveys: Pop-up and email
    • Desirability studies: Qualitative and quantitative
  • An overview of other research methods
    • Usability benchmarking
    • Online user experience assessments
    • Participatory design
    • Focus groups
    • Phone interviews
    • Eyetracking
    • Customer feedback via email
    • Social media mining
    • Card sorting
    • Analytics + AB testing
    • Data analysis for qualitative methods
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Combining with other types of data: When and how
  • Communication techniques for large or small sample sizes

Format

Format

This course is an interactive lecture. Through in-depth exercises, you learn to apply and practice new principles and techniques.
The course also includes:

  • Video highlights
  • Opportunities to ask questions and get answers

Participant Comments

Participant Comments

Attendee Feedback

"Liked the hands on nature of the class. I feel like I have good starting point to try some of the methods at work."

Katya Hott, UX Researcher, BrinPOP

"Really useful course. Detailed and engaging. Got a lot of insights on the different methods that can be used."

Grace Maroun

"A great intro to a range of research techniques along with pitfalls to avoid."

Mark Branigan

"Great course! Good to have an overview of all the research possibilities and to actually try some methods on the spot."

Elize van der Steen, De Persgroep Publishing

"Fantastic balance of depth and breadth, going into detail on key techniques, but providing an overview of a wide range of methods. Hands-on exercise was very informative."

Evan Kirkwood, Edmonton

"I loved this course. I think Christian did a great job mixing slides/charts/theory with workshop type practice in research. Enthusiastic speaker that kept the participants motivated and having fun!"

Beth Williams, Sherwin-Williams

"This is a very insightful module that underscores the importance of not just collecting data but also turning those into information. It's highly recommended."

Martina Keramida, American Express UK

"Very energetic! The group activities really bring the lecture to life and real."

Kristen Carmello, Entertainment Partners

"Doing the lunch study is eye-opening in that it really makes you look at the environment in a different way."

Daniel High, NuSkin

"Was happy with focus on interviews, studies & surveys over other research methods. I can read about A/B and card sorting. Needed to hear expert opinions about the more subjective methods and ways to analyze results."

Melinda Baumann, University of Virginia Library

Instructor

Instructor

Christian Rohrer

Christian Rohrer is Vice President of Design, Research and Enterprise Services at Capital One, heading up all user research efforts company wide, as well as leading the design teams focused on identity, security and API Development. He was previously Vice President and Chief Design Officer in the Consumer Division at Intel Security. Christian is a veteran of web user experience design and research, having participated directly in the development of some of the world’s most popular web destinations, including Yahoo!, eBay, and Realtor.com (Move, Inc.). He holds a Ph.D. from Stanford University.

Currently Scheduled

Currently Scheduled:

Apply this course toward UX Certification