Persuasive Design Courses

The UX Conference Courses

The UX Conference offers courses about a broad range of web and application design topics. Most courses are also available as in-house training. Each course counts toward UX Certification.

Analytics and User Experience

Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

Persuasive Web Design

Convince people to stay on your site, believe it, and take desirable actions

  • Tips to boost credibility
  • Influencing techniques translated to web design and features
  • Guidelines to persuade users to visit your site, stay on your site and take desirable actions

The Human Mind and Usability

Apply psychology principles to predict and explain how your customers think and act

  • Go beyond purely complying with usability guidelines to reach an understanding of their underlying reasoning
  • Apply findings from well-known psychology research studies to explain behavior observed in usability testing and anticipate the impact of future designs
  • Design better interfaces from inception by knowing human limitations and easing the load on the user