Strategy Courses

The UX Conference Courses

The UX Conference offers courses about a broad range of web and application design topics. Most courses are also available as in-house training. Each course counts toward UX Certification.

UX Basic Training

Be an effective UX professional: Know the lingo and sell the process

  • Understand the purpose and roles of UX professionals throughout a project lifecycle
  • Know when to apply which research methods and how to use the data to improve design
  • Assess your organization’s commitment to UX
  • Learn tips for promoting UX as a competitive advantage

Analytics and User Experience

Helping UX practitioners understand how to incorporate web analytics into their work

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

Managing User Experience Strategy

Design thinking, early UX methods, content strategy, market research, quantitative assessments, process innovation, design patterns, and UX career development

  • Learn the business relevance of user experience
  • Understand essential user experience methods, including design, content and research strategy
  • Review people, organizational and career issues that impact user experience effectiveness
  • Develop a personal plan that is tailored for your particular situation, based on these concepts

The UX VP/Director

Communicating and influencing at the executive level

  • Get a seat at the leadership table
  • Deliver a concise, business-focuses articulation of and commitment to user experience
  • Drive business objectives and deliver on corporate goals

User Research Methods: From Strategy to Requirements to Design

How to pick the best UX research method for each stage in the development process

  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Experiment with research methodologies through hands-on exercises

Customer Journeys and Omnichannel UX

Create a usable cross-channel experience, including the web, email, social media, phone, print, apps and online chat

  • Understand how customers interact with organizations through many channels and touch points
  • Discuss guidelines for creating engaging and usable experiences regardless of channel
  • Learn how to map the customer journey and leverage these insights to create a seamless cross-channel user experience

Engaging Stakeholders to Build Buy-In

Get stakeholders on your side to launch the best possible UX design, content strategy, and other design priorities

  • How to get strategic agreement with stakeholders
  • Understanding the stakeholder point of view
  • Stakeholder mapping and other engagement techniques