Writing for the Web Courses

The UX Conference Courses

The UX Conference offers courses about a broad range of web and application design topics. Most courses are also available as in-house training. Each course counts toward UX Certification.

Writing Compelling Digital Copy

Web content for the way your audience thinks and behaves

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users, search engines, and accessibility devices
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines

Content Strategy

Business value and processes behind a successful content strategy

  • Building a business case for investing in content strategy
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy