- Vol. 4: Intranet Branding, Visual and Interaction Design
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Intranet Usability Guidelines - Vol. 4: Intranet Branding, Visual and Interaction Design
Visual design sets employees' expectations for the intranet’s ease of use, while interaction design affects findability and tool discoverability. This volume outlines how to brand the intranet to create a trustworthy employee experience.
The 329-page report contains 61 design recommendations based on our user research. Discussions and 230 screenshot illustrations supplement the findings.
Topics
- Intranet visual and interface design
- Branding the intranet and digital workplace
- Layout, imagery, and iconography
- Responsive design
- Design for page components
- Page layout considerations
- Using imagery
- Video
- Iconography
- Tables and charts (including org charts)
- Content design and formatting
- Supporting skimming and scanning
- Working with PDFs and other file formats
- Form design
- Interaction design
- Navigation interactions
- Links, buttons, and action-oriented elements
- Tab design
- Microinteractions
- Progress indicators
- Opening new browser tabs and windows
- Popups and modal overlays
- Style guides and design systems
- Design systems
- Style guides
Intranets Tested
The recommendations in this report series are based on user testing and field studies at 57 organizations (including one tested in two countries). Intranets tested in the most recent round of research were:
- Atrium Health, Charlotte, NC (U.S.)
- Bracknell Forest Council, London (U.K.)
- Burns & McDonnell, Kansas City, MO (U.S.)
- City of Calgary, Calgary, Alberta (Canada)
- Co-operators, Guelph, Ontario (Canada)
- DELL, Round Rock, TX (U.S.)
- DIRTT, Calgary, Alberta (Canada)
- eyeo GmbH, Cologne (Germany)
- First Solar, Perrysburg, OH (U.S.)
- General Services Administration, Washington DC (U.S.)
- KeyBank, Cleveland, OH (U.S.)
- Mayo Clinic, Rochester, MN, (U.S.)
- Northern Albert Institute of Technology, Edmonton, Alberta (Canada)
- Royal National Lifeboat Institution, Poole (U.K.)
- The Scottish Government, Edinburgh (Scotland)
Intranets tested in previous rounds of research were:
- Allen & Gerritsen, Watertown, MA (U.S.)
- Amazon.com, Seattle, WA (U.S.)
- American Airlines, Fort Worth, TX (U.S.)
- Antigenics Corp., Lexington, MA (U.S.)
- Avery Dennison, study conducted in Brea, CA, but headquarters is in Pasadena, CA (U.S.)
- Bayer CropScience, Research Triangle Park, NC (U.S.)
- British Red Cross, London (U.K.)
- Cathay Pacific, Lantau, Hong Kong (China)
- Chick-fil-A, Atlanta, GA (U.S.)
- CIT Group, Inc., Livingston, NJ (U.S.)
- Consumers' Association, London (U.K.)
- Currie & Brown, London (U.K.)
- Dispatch Printing Company, Columbus, OH (U.S.)
- Dubai Chamber of Commerce, Dubai (U.A.E.)
- Easter Seals, Inc., Chicago, IL (U.S.)
- Elsevier, Amsterdam (The Netherlands) and Philadelphia, PA (U.S.)
- Embry-Riddle Aeronautical University, Daytona Beach, FL (U.S.)
- Fortum, Espoo (Finland)
- HealthGrades, Denver, Co. (U.S.)
- Houses of Parliament, London (U.K.)
- Kaplan, New York, NY (U.S.)
- Kulicke & Soffa, Willow Grove, PA (U.S.)
- Lower Colorado River Authority (LCRA), Austin, TX (U.S.)
- Luck Companies, Richmond, VA (U.S.)
- Millennium Pharmaceuticals, Cambridge, MA (U.S.)
- Nestlé Group, Vevey (Switzerland)
- New York Life Insurance, New York, NY (U.S.)
- Microwave Data Systems (MDS), Rochester, NY (U.S.)
- NetApp, Sunnyvale, CA (U.S.)
- Rabobank International, Utrecht (the Netherlands)
- Salesforce.com, San Francisco, CA (U.S.)
- San Juan Unified School District, Sacramento, CA (U.S.)
- Sharp HealthCare, San Diego, CA (U.S.)
- Shell UK (IT Intranet), study done in London (U.K.); but IT head office is in Houston, TX (U.S.)
- Sprint, Overland Park, KS (U.S.)
- State of California Employment Development Department (EDD), Sacramento, CA (U.S.)
- Towers Perrin, Philadelphia, PA (U.S.)
- U-Haul International, Inc., Phoenix, AZ (U.S.)
- University Health Network (UHN), Toronto, Ontario (Canada)
- Vytra Health Plans, Melville, NY (U.S.)
- Wildcard Systems, Inc., Maitland, FL (U.S.)
Research Methods
The information in this report is based on four separate rounds of user research with organizations' employees as participants. We used four different research methods:
- One-on-one usability testing
- Field studies (we observed employees as they worked)
- Interviews with intranet teams and content managers
- Expert reviews
The studies occurred in the United States, the United Kingdom, Finland, the Netherlands, Switzerland, Canada, the United Arab Emirates, and China (Hong Kong).
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- Report or video will be used by only one person.
- Cannot share the report or video with anyone else, or post it to any internal or external file server, website, or intranet.
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- Report or video will be used by multiple people within your organization.
- Can post the report or video on internal file servers or intranets and make it available to others within the organization.
- Cannot make the report/video available to people not employed by your organization, the general public, or to post it to a publicly accessible website or file server.
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