Full day training course offered at The UX Conference London

Information Architecture

Organize and structure information to improve findability and discoverability

Course Date: May 16, 2013


The Information Architecture (IA), or organization, of a website or application is critical, because it determines whether or not users are successful in finding desired information and completing tasks. This course introduces the core components of a good IA, as well as essential IA design methods and strategies.

"In just one day, this course provided me with actionable items I will use to both improve and add onto the IA of my company's website. The course also gave me a new perspective on how to analyze my website and the most important aspects I should focus on improving."

Laura Normile
HD Supply Facilities Maintenance

Topics Covered

Topics Covered

  • How to explain why information architecture (IA) is important for your website or application
  • Why a good IA can save your company time and money during and after development
  • Return on investment (ROI) of information architecture
  • Essential logic and concepts you need to build a useful, usable, and extensible information architecture
  • Five components of information architecture
    • Structure types: Hierarchy, linear, and web
    • Organization schemes: Topic, task, format, audience, alphabet, time, geographical, attributes, tags, and popularity
    • Label names: Being specific vs. concise
    • Search: Designing search for content to be found
    • Logic: Taxonomy and metadata, when and why they're needed
  • Documenting information architecture
    • Content inventories
    • Site maps
  • Evaluating information architecture
    • Identifying issues and potential solutions
    • Measuring baseline performance
    • Testing structure, schemes, and labels
  • Designing information architecture
    • Mental models and scenarios
    • Domain modeling and task flow sketching
    • Card sorting method
    • Iterative testing method

Format

Format

This course is an interactive lecture. A series of in-depth exercises let you apply and practice new principles and techniques, while staying grounded in the research that supports them.

In groups, you will analyze a website’s information architecture by considering the site’s target audiences and top tasks, evaluating the organization scheme and existing structure, and documenting a new structure for the site.

The course also includes:

  • Findings from our own usability studies, including eyetracking
  • Videos from user testing showing people's behavior in response to a design
  • Screenshots of designs that work and don’t work, and why
  • Opportunities to ask questions and get answers

Participant Comments

Participant Comments

"Course was fast-paced and concise, which kept me well engaged."

Nicole Funaro, Travelers Insurance

"Fantastic instructor — very knowledgeable and approachable, comprehensive."

Karina Sekanaka, AFK

"This IA course was incredibly informative. Kathryn is an amazing instructor who is thorough, covers a large range of IA related topics clearly and concisely. I would definitely recommend this class and instructor to other Uxers."

Robert Turner, Booz Allen Hamilton

"Clearly presented cross-section of useful, timely and relevant info that provides an excellent foundation for thinking about a site structure."

Denise Popovic, Royal Australasian College of Physicans

"Fast-paced, content rich presentation, instructor was extremely knowledgable and managed time balancing comments by students with presenting all the content. Can't wait to take the follow up course."

Stan Palmer, Braintrust Holdings

"If you want to make your web development more useable and attractive to users, take this course."

 

"Great class. Really liked the way Katie explained things. I especially liked how the content was structured and the slide that plainly showed IA process."

Burundi Fletcher, UX Designer

"Extremely helpful, rich insights and robust examples made this session very productive."

Kim Diaz, Web Producer - Digital Content & UX, AICPA

"This course provided a very detailed overview of key information architecture principles. I left the session with valuable frameworks and specific resources I can take back to my organization."

 

"Excellent foundation in IA and how selecting appropriate structures is just the beginning. Provides insight into how all aspects of IA effect many areas of user experience and success."

 

"For UX designers, this is a great introduction to the study of IA. Just the right amount of depth given the class time."

Kim Paetzold, GE Oil & Gas

"The course inspired me to go home and re-work this interface I'm working on."

Hans Grunth, Grundfos

Instructor

Instructor

Jennifer Cardello

Jennifer Cardello is a Director of User Research at athenahealth. For over 18 years she has designed strategies to help organizations bridge the gap between business goals and user needs. Prior to joining athenahealth, Cardello was a member of Nielsen Norman Group, where her research focused on information structure, navigation patterns, rating and review systems, discussion forums, content sharing, and trust and persuasion.