Synthetic Users: AI “Participants”

Summary: Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

by

Topics:

Synthetic Users: AI “Participants”

 to watch NN/g videos

Related Article

Synthetic Users: If, When, and How to Use AI-Generated “Research”

Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

Video Author

Kate Moran is Vice President with Nielsen Norman Group. She has extensive experience in conducting user research to guide UX strategy, with expertise in both qualitative and quantitative methods.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos