Five User Interview Mistakes to Avoid (in 5 Minutes)
Summary: Probing vs. leading. Saying enough to make your participant comfortable, but not so much you derail the research. 5 pitfalls in the user interview process are demonstrated so that you can avoid them the next time you talk with users.
Some common mistakes to avoid in UX interviews include poor rapport, multitasking, leading, insufficient probing, and poorly managed observers.
Video Author
Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies.
